We saved OpenAI, let's save Twitter?

Now that the whole tech world came together to save OpenAI…

Can we do the same for Twitter?!

With ~10 quick decisions, you could largely restore the product and bring back advertisers:

1. Remove antisemitic, anti-woke management.

2. Revert the stupid name and logo changes that destroyed global brand awareness: (X -> Twitter, Post -> Tweet, X logo (lol) -> larry)

3. Bring back article headlines.

4. Fix the paid tiers so they mean something:

Verified: id verification, display name == real name

Business: KYB verification, display name == dba name

Persona/Parody (new): visually designated as pseudonymous, think

5. Shower the paid tiers with actually useful, prosumer features: access to advanced TweetDeck/desktop app, audience analytics, etc.

6. Fully invest in and ship Topics/Communities (which we were building back in 2015!)

7. Restore and reopen the API to all developers! OpenAI, Google, etc already have what they need to train advanced models, so at this point the restrictions are hurting Twitter far more than anyone else. Require key rotation and id verification to mitigate spam bots.

8. Rehire and rebuild a strong Trust & Safety team. I know a LOT of people who would jump on the opportunity to restore the thoughtful, disciplined T&S culture Twitter had - and do it even better given everything now learned.

9. Go all in on news! Prioritize real-time content in the feed (it continues to be the platform’s major differentiator), consider launching a Verified tier for journalists, and auto-aggregate breaking news into easy-to-follow topic timelines.

10. Build in public with a published roadmap! There’s no faster way to rebuild advertiser and market trust, and we now know even the full energy of Facebook has resulted in only a mediocre replacement, so there is no competitive risk to being fully transparent.

I’m sure there are countless more easy improvements, but committing to these 10 changes would reincarnate Twitter in a matter of weeks.

Elon’s value destruction is no longer funny—it’s time we return Twitter to the hands of competence.