We ran an experiment...
On the 20th June in response to media discussions about potential strike action over teacher pay we decided to run…?a little experiment.
?We wanted to ask ‘what pay rise would YOU give to teachers this year?’ BUT we were aware that the context of the question can really change things.
?‘Anchoring’ is a psychological technique in which you can change people’s perceptions by offering ‘contextual’ information. For example, over the past 72 hours, Conservative politicians have repeatedly mentioned the average train driver salary (￡44k) when talking about pay for rail staff.
?Does people’s perception of teacher pay change if you change the context?
?HENCE,?around half of our panel were given some context to the pay rise and?around half were given the same question without context.?
?Here's the result…
Lead Statistician at Doublestruck
2 年Because we regularly get a version of anchoring when the news about strikes and pay rises are reported when you have the media banging about tax-payer's money, that it will cause an economic collapse and that will drive inflation. So let's start adding a bit of context as well so that the narrative is balanced.