We quadrupled our client's views on Pinterest. Here's how.
Laura Sura
Pinterest Strategist who helps high-performing brands & content creators grow traffic, leads & sales through visual SEO.
Where they started
When we started with this client, they were already getting about 100k views a month on their Pinterest account. They were looking to increase their views a minimum of 100k/month, but ideally 200k/month.
We more than quadrupled their views in 6 months! They went from 100k to 423k views!
After the first 6 months, they then asked that we increase their views to 570k in 90 days. Our team went to work and their engaged audience was 599.46k within the 90 day period.
Why we were successful
There were several things our team did to be successful and overdeliver for this client.
Some of the specific strategies we used were:
- Used various pin designs and tested them against Pinterest’s visual search engine
- Added a call to action to their pin design itself
- Created new boards to the account to better support the topics on their blog
- Created solid pin descriptions with keywords and a call to action
Here are two-pin versions we tried with the same content. The longer pin was the winner!
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