We publish blog posts regularly, but our organic traffic doesn't increase.
Let me explain why,
SEO ≠ Backlinks
Regularity is not the only factor in positioning yourself on search engines. Google has to choose from thousands (or even millions) of results for each query. And, he won't benefit you until you prove to him that you deserve the first page.
Most companies make these mistakes without knowing it:
?? You aim for the wrong keywords: you write about what interests you... But is this what your audience is looking for?
?? Your site has little authority: Google doesn't consider you a reliable source / an expert on this subject (especially if you're in a very competitive market).
?? Your content is of little value: you don't offer anything more or better than the first results.
?? Visitor behavior on your site sends a negative signal: if your visitors arrive and leave immediately, Google deduces that your content is irrelevant.
How do you know what's blocking?
1: Analyze your keywords on Google Search Console (or SEO tools) regularly to follow the evolution of visibility
2: Offer the best content that exists on this subject
3: Maximize user engagement
4: Compare your popularity (backlinks, referring domains) with that of your competitors
5: Get high-quality backlinks from relevant websites
?? The ultimate solution?
An in-depth SEO audit.
Because every site has different problems in SEO, what blocks your growth is not necessarily what blocks that of others.
And this is where an (experienced) SEO consultant makes all the difference.
Do you want an accurate inventory of your SEO? Let's talk.