Will We Position and Message Our Brands On Purpose This Year?

#messaging matters.

One of the fundamentals of brand leadership that we teach in our live, facilitated Summit?and our?self-paced online course?is to get clear on our purpose and build our compelling brand narrative around it.

Therefore, this issue is chock-full of tools to direct our attention to being on purpose:

• Find your two-word purpose?with this affordable 10-minute tool.
• Invest in a Dream Book, the ultimate daily tool to remind us to lead on purpose (I use it every day and give it as a gift.)?
• Listen to The Great Work of Your Life?segment on the power of purpose and get jazzed.
• Schedule 90 minutes to co-create your Brand Declaration?and gain clarity, once and for all, on why you exist to serve.?
• Check out Simon Sinek’s TEDTalk?on?Start With Why: How Great Leaders Inspire Action, one of the all-time most viewed in the world.

#BrandOnPurpose

Being a steward of our executive personal brands is no longer a nice-to-have, it’s a must-have strategy for ourselves, our teams and our organizations.

That’s our wish for you, to pursue what rings your bells and message it in an authentic way so that it resonates with your “beloved avatar” (target audience) and brings you the impact and fulfillment you deserve.

#RiseAbovetheNoise

Your “what” is easier for your audience to understand when you know your “why.”?

Do you feel stuck, not sure what to do next? Feeling just a little passionless or purposeless or totally overwhelmed? Maybe experienced a recent loss in employment and/or direction and recovery has been slower than normal??How about knowing for sure that you aren’t in the right place, but struggling to articulate what “the right place” looks like?

Then a?Brand Declaration?is for you. This is?a bespoke process where you will join an elite group of people who have committed the time and energy to “give words” to their true north and calling. Arguably one of the most important exercises you will engage in for your career. A vital component of leadership and personal development, it will ground you in your core values and enable you to say yes to areas where you have quantifiable impact and say no respectfully to things that don’t serve you anymore. Even if “what” you do changes throughout time, you will always be guided by your “why.” You?will leave with a succinct one-pager that captures:?

• Your purpose (two words)?
• Your “why” statement (one sentence)
• Your hows (up to nine)

Recent feedback on the Brand Declaration: “Appreciate this more than you can imagine. |?I am excited for the first time in months about my future.?|?It is as if you awaken people from their slumber. |?Today’s brand declaration went places that completely surprised me and “my why” is exactly my why, and has been for decades and I did not consciously know it. |?Thank you so much for putting fuel into my tank.”