Will we position and message our brands on-purpose this year??

#MessagingMatters

One of the fundamentals of brand leadership that we teach in our live, facilitated Summit and our self-paced Online Course is to get clear on our purpose and build our compelling brand narrative around it.

Therefore, this issue is chock-full of tools to direct our attention to being on-purpose:

• Find your two-word purpose with this affordable 10-minute tool
• Invest in a Dream Book , the ultimate daily tool to remind us to lead on-purpose (I use it every day and give it as a gift.)?
• Listen to The Great Work of Your Life segment on the power of purpose and get jazzed?
• Schedule 90-minutes to co-create your Brand Manifesto , and gain clarity, once and for all, on why you exist to serve.?
• Check out Simon Sinek's TEDTalk on Start With Why: how great leaders inspire action, one of the all-time most viewed in the world ?

#BrandOnPurpose

Being a steward of our executive personal brands is no longer a nice-to-have, it's a must-have strategy for ourselves, our teams and our organizations.

That's our wish for you, to pursue what rings your bells and message it in an authentic way so that it resonates with your "beloved avatar" (target audience) and brings you the impact and fulfillment you deserve.

#RiseAbovetheNoise,

Mary E. Maloney, Editor-in-Chief

#BrandLeadership | #ExecutivePersonalBrand

Your "what" is easier for your audience to understand when you know your "why."?

Do you feel stuck, not sure what to do next? Feeling just a little passionless or purposeless or totally overwhelmed? Maybe experienced a recent loss in employment and/or direction and recovery has been slower than normal? How about knowing for sure that you aren't in the right place, but struggling to articulate what "the right place" looks like?

Then a Brand Manifesto is for you. This is a bespoke process where you will join an elite group of people who have committed the time and energy to "give words" to their true north and calling. Arguably one of the most important exercises you will engage in for your career. A vital component of leadership and personal development, it will ground you in your core values and enable you to say yes to areas where you have quantifiable impact and say no respectfully to things that don't serve you anymore. Even if "what" you do changes throughout time, you will always be guided by your "why." You will leave with a succinct one-pager that captures:

Your purpose (two words)

Your "why" statement (one sentence)

Your hows (up to nine)

Recent feedback on the Brand Manifesto: "Appreciate this more than you can imagine. | I am excited for the first time in months about my future. | It is as if you awaken people from their slumber. | Today's brand manifesto went places that completely surprised me and "my why" is exactly my why, and has been for decades and I did not consciously know it. | Thank you so much for putting fuel into my tank."

The tagline for his website is Putting Purpose to Work as he believes that's really the essence to life. His genius is that he has created an online "fast and forever meaningful" tool to help folks find their 2-3 word purpose. We at Revealing Genius are licensed to use the tool in our Summit and Online Course, with raving reviews.

THE HOPE

"To erradicate meaninglessness from the planet," says Kevin McCarthy, Chief Leadership Officer, Author, Speaker, On-Purpose Partners?

Earn Your Master's in Health Administration From Duquesne University

Consider the CAHME-accredited Online MHA degree at Duquesne University for you or your employees. Delivered in a flexible online learning environment, this program helps participants gain skills they need to propel their careers forward. The program is especially valuable to nurses, physicians, pharmacists, and any healthcare professional seeking leadership roles in healthcare delivery and financing organizations. MHA graduates plan, direct and coordinate services in a wide variety of care delivery settings.?Duquesne offers:?

• A fully online, asynchronous, CAHME-accredited MHA program.?
• 100% flexible online coursework.?Complete coursework from anywhere, on your schedule.?

• Up to 25% tuition awards.?Available to all new graduate students.?
• Network expansion.?Connect with classmates, faculty, industry experts and prospective employers online throughout the course and on-campus during your three-day residency and internship.??
• The ability to conduct research.?Opportunities to conduct?hands-on research at an R2 research university, classified by?Carnegie Classification of Institutions of Higher Education?as a "Doctoral University: High Research Activity."?

• Access to respected leaders in the field.?Duquesne's MHA faculty are internationally known and actively practice in the healthcare community.?
• Graduation from a top-ranked institution.?Complete your degree at a university ranked among "America's Best Colleges" by?U.S. News & World Report.?

Contact the Program Chair, Dr. Faina Linkov , a June 2023 Revealing Genius Brand Leadership Summit alum

P.S.

When you're ready, schedule a complimentary call to explore options to strategically position and message your brand to influence and impact.?

Just one hour each day. Register for March 7-15, 2024. $495?

Access the NEW! self-paced online course ?right now. $395

About Revealing Genius We guide healthcare CXOs, Founders and Physician executives to powerfully message what they do and why, so they are sought after for their expertise and achieve unprecedented clarity about how they deliver impact in their careers. When you're ready, we welcome the opportunity to work with you:??

• For C-Suite Executives and Consultants?

• Confidential 1:1 coaching | Group Mastermind | Flagship course - self-paced online or live summit

• For Human Resources and Organizational Dev Leaders

• Executive outplacement | Facilitated retention and engagement workshops | Keynote conference speaking?

• For Corporations and Boards?

• Company rebrands | Series A pitch decks |?Interim CEO and fractional Chief Marketing Officer?

?Let's connect on LinkedIn .?

Schedule a complimentary call to explore options for your brand.? Affiliate Notice: Keystone Brands Digital Magazine may contain affiliate links, which means that Revealing Genius may receive a small gratuity. We only recommend?products and services we believe in. However, we cannot make any guarantees about the quality, reputation, ideologies, or business practices of the 3rd party companies that are included in this issue. We encourage you to conduct your own research and make informed decisions about purchases. Thank?you Jordan Madrid for the beautiful cover photo.?