We Are Now A Community!
Carl Adamson
Accelerate YOUR Business Growth - Win FREEDOM to Thrive! | Business Growth Delivery Accelerator
TL;DR
In a hurry?
Watch the video below to discover how YOU can accelerate your outcome delivery with the Delivery With Agility Community, launched with this issue of the newsletter.
But don't miss out on the FREE 1 MONTH Delivery Starter Membership and Scrum Delivery Accelerator Course offer, limited to the first 50 new members, at the end of this newsletter.
COMMUNITY LAUNCH OFFER!
FREE SCRUM DELIVERY ACCELERATOR COURSE
PLUS 1 MONTH FREE DELIVERY STARTER MEMBERSHIP TO FIRST 50 NEW MEMBERS
WELCOME!
Since launching the Delivery With Agility Newsletter last year, I am deeply humbled to have seen it grow to 6K+ subscribers in just 4 editions.
Despite not having been able to produce many more editions since then (for personal reasons), it is so encouraging to have received continued direct feedback from subscribers, sharing their stories, asking questions, seeking more information and requesting Delivery With Agility coaching and training.?
COMPLEMENTARY BLEND
Subscribers have said that they enjoy the complementary blend of topics covered: Leadership, Coaching, Marketing, Sales, Agility and Behavioural Science, as they all have one common thread:
People and Delivery!
Most importantly, it was the telling of real stories that seemed to stimulate?readers’ imagination and really help them to engage with the message in every single edition.
THE PROBLEM
It is clear that, whilst the newsletter is certainly delivering value, it’s not been easy for subscribers (YOU!) to progress their own situations, simply by posting questions in the comments of the newsletter itself or in the accompanying posts.
I have been repeatedly asked whether there is a dedicated Delivery With Agility social group or forum that subscribers could engage with, to share problems and ideas, to collaborate and compare experiences, to seek advice, to benefit from professional training and generally amplify the value of the newsletter.
FRUSTRATION
Indeed, I have also felt that same frustration when commenting on other people’s posts and attending online events. I wanted to delve deeper, collaborate with other like-minded people, on a range of connected topics that deliver valuable outcomes for my business, but there was nowhere to do so.
What my subscribers and I were seeking was a Community!
THE SOLUTION
Today I am delighted to announce that Delivery With Agility is now a Community!
We now have a permanent home at:
WHAT DEFINES A COMMUNITY?
The Cambridge Dictionary defines community as follows:
“the people living in one particular area or people who are considered as a unit because of their common interests, social group, or nationality:”
It also says:
“on social media, a group of people who have similar interests or who want to achieve something together”
BELONGING
Mark Schaefer , best-selling author and Marketing Strategist, makes it clear in his inspiring book, "Belonging To The Brand", that for a community to thrive, members must feel a sense of belonging.
YOU will feel that you belong to the Delivery With Agility Community!
COMMUNITY HOME
From an online perspective, in order for a community to share their common interests to learn and grow, they need a place to do it.?
A community needs somewhere to live, somewhere that can be called “Home”.
COMMUNITY PLATFORM
In today’s digital world, a dedicated cloud-hosted social platform is that ideal place.
Readily accessible by community members, it facilitates engagement, connection, collaboration, exchange of ideas, innovation, experimentation, learning and continual improvement (Kaizen).
I researched the leading SaaS community platforms and found them inflexible, with most locking in a huge long-term dependency, making it challenging to migrate elsewhere later.
I wanted something adaptable, independent, fit for purpose and scalable as our Community grows.
领英推荐
"So...I built it myself!"
Yes, I know that sounds extreme, but building the Community Cloud Platform myself, provides a number of strategic short-term and long-term advantages.
However, it’s important to remember that a community is not simply a Cloud Platform or any software-driven system.
A real community is its people, YOU!
THE PURPOSE OF OUR COMMUNITY
Every community has an underlying reason for existing. Those?“common interests”, cited in the Cambridge Dictionary definition above, are a fundamental reason.
So, what are those common interests?
Our Community has been born from the subscribers to the Delivery with Agility newsletter.
But surely, subscribing to a newsletter doesn’t justify forming a community around it? ??
If this were true, every national and local newspaper would have a vibrant community behind it.
DELIVERY!
Feedback from most Delivery With Agility Newsletter subscribers demonstrates that you are like-minded in at least one area.?
You possess a mindset or an interest, which is synonymous with that of the author (me!).?
A mindset that underpins everything that Delivery With Agility has always stood for, first and foremost: Delivery.
WHAT'S IN A NAME??
Why Agility?
Agility, in all its forms, is what will get you there. Agility will enable you to Deliver effectively.
Having business agility, personal agility, emotional agility, community agility, and importantly, persuasive agility, will give you an unfair advantage over your competitors, empowering you to deliver the outcomes that you seek like never before.
NOT ALL ABOUT AGILE
Let’s set the record straight, it’s not simply about Agile.?
Agile (as per the Agile Manifesto) is only part of the story.
We have had more than 20 years of Agile (in various forms) being “implemented” badly, only for observers to stand back and say:
“Well, that didn’t work!”.
They might as well have tried to boil an egg in an empty frying pan.
Egg on face or mostly on the ceiling? ??
Time for change!
IT'S ABOUT BUSINESS AGILITY
Business Agility is not just about doing the work or creating the product. It’s also about honing business agility, by minimising waste, with everything that happens before the work begins, after the work has started, and continuing until the product or service is deprecated.
From innovating a product idea, crafting a unique Value Proposition, engaging in Lean Startup and Pretotyping (thanks to Alberto Savoia for bringing us Pretotyping ??), to carrying out the experiments which will Deliver Validated Learning, to refining the design from Validated Learning, to building the E2E Value Stream to finally build the product or prototype, to "Using Behavioral Science in Marketing" to create the Marketing strategy (thanks to Nancy Harhut for your awesome book - it's a game-changer!??), to living the brand through synonymous behaviours, setting the tone of the Brand Voice, and so importantly, actually closing sales.
A big Thank You! ?? to Dr. Robert Cialdini for his relentless decades of research into Behavioural Science and bringing the 7 Principles of Influence, in his definitive book, Influence: The Psychology of Persuasion.
If you want to retain those valuable customers, and have an unfair advantage over your competitors to grow your business, Behavioural Science gives you ethically persuasive agility beyond measure.
All of this and so much more.
FREE SCRUM DELIVERY ACCELERATOR COURSE FOR THE FIRST 50 PEOPLE WHO REGISTER!
OUTCOME DELIVERY ACCELERATOR
Delivery With Agility is an Outcome Delivery Accelerator.
It starts with cultivating a Delivery-first mindset. A reason for coming together to seek the most effective ways to deliver the valuable outcomes your customers so eagerly desire. This establishes YOUR WHY. Your commercial or personal rewards stem from this.
Deeply Knowing your WHY, communicating your WHY, and being seen to live your WHY, is a highly influential motivator.
Outcome delivery can be accelerated with People-first behaviours, by using Behavioural Science and Psychological Safety to nurture a culture that stimulates Delivery-first behaviours, and a sense of belonging, Community.
A Community, focused on Delivering the best outcomes, sooner and sustainably!
COMMUNITY LAUNCH OFFER!
FREE SCRUM DELIVERY ACCELERATOR COURSE
PLUS 1 MONTH FREE DELIVERY STARTER MEMBERSHIP TO FIRST 50 NEW MEMBERS
Leadership Transformation Consultant | Organisational Resilience & Change Strategist | #ProjectMe Founder | TEDx Speaker
1 年Community is everything Carl, it is here we can be stronger together, to collectively draw upon each other's strengths. Sounds absolutely awesome. I will read in full later, for now, I've only had the chance to skim-read it (just being honest!).
Founder - From The Sofa To The Stage | Bring The Energy Back In The Room - Corporate Events | Transform with the #TrustTripod Method #RoyalWeddingSinger #FindYourVoice #Activate1MillionVoices
1 年I like this Carl Adamson just subscribed!
This sounds like a really exciting next step Carl. Congratulations. I often hear about the importance on focusing on the 20% that delivers the 80% return. Look forward to following where this takes you.
Enterprise Customer Success Manager
1 年This is a great accomplishment! Congratulations! ??
Innovation Advisor to Fortune 500 Companies
1 年Congratulations, Carl. I also read that book. It's impossible to be truly agile with a lot of extra baggage—you need to shed ~80% of your other activities. Just make sure that the 20% you focus on is ... The Right It :-). Best wishes to you!