We are niching down!
Hello friends,
It's been a minute since we connected. Lots of changes in the meanwhile.
After over 100 conversations with B2B founders,
I realized many struggle with understanding AI and marketing their products efficiently.
It's not their fault.
The problem is: most founders dive in without a strategy.
First, AI can be a game changer.
But you need to know how to use it.
AI can automate tasks, analyze data, and personalize experiences.
It can save you time and money.
But without a clear plan, it's just another tool.
Second, founder-led marketing is powerful.
You know your product best.
You can tell its story better than anyone else.
But marketing without wasting money requires strategy.
Start by understanding your audience.
Who are they? What do they need?
Use AI to gather insights and tailor your message.
Focus on building relationships.
Engage with your audience.
Share your journey, your successes, and your failures.
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People connect with authenticity.
Leverage social media.
It's a cost-effective way to reach a large audience.
Use AI to optimize your posts and target the right people.
Measure your results.
Track what's working and what's not.
Adjust your strategy accordingly.
Remember, AI and founder-led marketing are your powerhouses.
Use them wisely, and you'll crush your competition.
Build a solid strategy.
Harness the power of AI.
To help you in that journey, I am niching down my newsletter to https://newsletter.kodenyxai.com/
p.s. This is the last edition I am publishing here.
If you want in, please join us! We have a brilliant future ahead of us.
Don't get left behind.
I will see you in there ;)
Love & Respect,
Aarti Anand
Founder to Founder!