We need to talk about LinkedIn

We need to talk about LinkedIn

"You have 5 personalised connection requests left this month."

"You have reached the limit of new connection requests this month."

Who decided that growing your network using genuine, personalised connection requests was something to be used as leverage to pay for a premium account?

So the end result is people trying to grow their network by lazily clicking on 'connect' and doing nothing else. Hoping that somehow the person they want to connect with can read their mind as to the motivation for wanting to connect.

And those receiving connection requests have to similarly click blindly to accept without any context, or visit the potential connection's profile and try to guess at the motivations.

LinkedIn is in business to make money.

We all understand that. But by eroding the features available to those with free accounts it's cutting off its very lifeblood.

Those recruiters won't want to pay for access to a database that never has new additions to it. That undergraduate won't be able to grow their network of connections at the start of their career, so they won't use the platform regularly.

LinkedIn needs members who gain value from being connected to others. It needs to be encouraging young people starting their careers to grow their network, or allowing those who have been unexpectedly laid off to do the same. Both of these groups by their nature can't afford the luxury of premium accounts.

The essence of LinkedIn has always been about fostering professional relationships, enabling career growth, and facilitating meaningful exchanges of knowledge.

These crude restrictions on members who don't pay LinkedIn fees are counter-productive for the health of LinkedIn. One can only assume they are the very crudest way of discouraging spam or fake accounts.

But forcing people to pay for the most basic functions of a social network is one sure way to kill off that social network.

I hope that when the results of this experiment become clear (drop off in new member joining rates, drop in connection requests, drop in connection acceptances, drop in eyeballs viewing adverts) LinkedIn realises how ignorant these new practices are, and revokes them.

There are plenty of ways to encourage people to pay for premium accounts. What amounts to coercion to grow your network isn't one of them.


  • What's your view? Are you a paying member or do you have a free account? How do you feel about these restrictions coming into place?

Birgitta M?ller

”Letting you write my career story is the best thing I've done” ? Executive Resume Writer ? LinkedIn Profile Writer ? Certified (1/34 MRW & 1/87 ACRW globally) ? Selected 17X in 9 yrs (6 global books & 11 trainings)

8 个月

Helena M?ller Here you can read more about why you can only send out a limited number of personalized contact request. A new feature (as I guessed back then). I also recommend that you follow David.

Birgitta M?ller

”Letting you write my career story is the best thing I've done” ? Executive Resume Writer ? LinkedIn Profile Writer ? Certified (1/34 MRW & 1/87 ACRW globally) ? Selected 17X in 9 yrs (6 global books & 11 trainings)

8 个月

Beginning of January this year, I introduced my 20-year old daughter to Linkedin. She quickly got the hang of it and started sending out personalized contact requests - as her mom told her is how you do it on Linkedin. The disappointment was big when she hit the maximum number (20) of personalized contact requests she could send per month. She had to wait three weeks before she could send out any more. And then she discovered that she could add more contacts if she didn't personalize the request... I could not believe what she told me. So good thing you brought this up. When did they introduce this counterproductive "feature"? There is no way my 20-year-old will get a premium membership. The only thing they accomplish is upsetting people and possibly digging their own grave.

Nigel Cliffe

Transform Your LinkedIn?? Success: Elevate Your Brand, Unlock Opportunities, Build Authority and Drive Growth. A LinkedIn? Trainer, Speaker, and Consultant for 12 years. I've got the Shirt! ???

8 个月

I'm in total agreement with you, David. This is such a poor decision on the part of LinkedIn, and it drives more bad practices as scammers use automated tools to connect...

Miles Duncan

Sales, Marketing, Partnerships: Central Edinburgh Meetings & Conference Venue | Training | Hybrid Events | Exams | Interviews | Workshops | Mediation | Scotland Venue | Edinburgh

8 个月

Great article David Petherick

Sue Parker

?? Profile & Leadership Marketing ?? Job Search Acceleration Services ?? Communications & PR ?? Media Contributor & Writer ?? Debunking Ageism & Stereotypes

8 个月

Bravo David for calling this. Its a bizarre, inappropriate and mean spirited change. Graduates and the unemployed (esp those 50+) are some of the cohorts who cannot afford a LinkedIn subscription. Limiting personalised invitations to a minuscule 5 per month will stymie networking and trust.

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