We need to move before it's too late!

Don't get me wrong... I believe that most people really are trying their best but are we moving fast enough to avoid a huge number of business closures before 2021 is finished?

I conducted a large study a year and a half ago (pre lockdown) and asked what the number 1 issue people had that stopped them from moving forward and gaining success in their lives. There were various answers as I'm sure you can imagine but the theme was constant... fear. Fear of getting things wrong, fear of what someone else might say, fear of failure... the list went on and on.

Fast forward to today as we get ready for coming out the 3rd (and hopefully the last) lockdown that from my perspective, due to the vast uncertainty the pandemic has brought us all, I've noticed that fear levels have risen even further.

The issue is of course that one of the main symptoms of fear is procrastination. The 'if we leave it long enough hopefully it'll go away or someone else will deal with it' kind of scenario. We all know this doesn't work of course and frustratingly, even the businesses and their leaders that are very much suffering at the moment know this too.

So what do we do? It's simple... we must have the courage to act now. To act, to believe, to trust, to have faith. This is the vital first step in how struggling businesses can win.