"We are a multi-advisor firm with five different advisors who have nothing in common. How do we create one unified brand?"

Question from a subscriber: "We are a multi-advisor firm with five different advisors who have nothing in common. How do we create one unified brand?"

Oh, financial advisors.

You are going to run into all types of horrible problems when you focus on yourselves like this.

Everything in marketing has to be about THEM.

(the client)

To repeat my favorite mantra:

THEM NOT YOU

THEM NOT YOU

them not you

THEM not YOU

tHeM nOt YoU

ustedes no vosotros (spanish)

?

Take these actions TODAY:

• Focus your brand on the information or questions that the client has, not on the background, experience, licensing, and credentials of your "multi-team"
• Ask yourself these questions. "What is the one most prominent characteristic of this company? What benefit does that cause all clients to experience?"
• The answer should be the foundation of your brand.
• If there is absolutely nothing that stands out as a prominent characteristic, you've got some soul searching to do. Go back to the drawing board and get a differentiating advantage before worrying about marketing.

?

Yeah?

Yaaaaah.

BOOM - there you go, today's marketing tip for ya!

-Sara G

?

• I am an outsourced CMO for companies who need regular, full service marketing - blogging, social media posts, newsletters, etc.
• I am an hourly consultant for those who just need one-time or recurring guidance
• People hire me as a ghostwriter to write content for a project fee
• I have a?social media training program
• I have a book about?what to say on LinkedIn?messenger

If youare fi nding this newsletter valuable, please feel free to support its production by making a?$20 contribution?via this?PayPal?link?or via?Zelle to?[email protected].

-Sara G

Too much email?

You are reading Sara's Daily newsletter. If you haven't signed up yet, click here to receive one actionable, practical marketing tip a day."

Is daily too much email? Sign up for monthly newsletter here.

Disclaimers

All characters in this article are fictional in nature. Any similarity to individuals, living or dead, is entirely coincidental.

Rates may vary as a function of geographic location due to exchange rate differences, fees, surcharges, and other factors. These offers are limited to the services advertised in the promotions contained on this page. Additional services may be provided at an additional cost at rates that are subject to negotiation.

Nothing in this communication can be construed as legal or compliance advice. For advice about complying with your company’s regulations regarding marketing-related activity, please consult your legal or compliance officer.

Grillo Investment Management, LLC will strive to maintain current information however it may become out of date. Grillo Investment Management, LLC is under no obligation to advise users of subsequent changes to statements or information contained herein. This information is general in nature; for specific advice applicable to your current situation please contact a consultant or advisor.