THE W.E.-MATTER IMPACT on HDFC AMC

“WE UNDERSTAND YOUR WORLD...”?

- HDFC?

In the heart of our economy’s financial sector lies HDFC AMC , with a market cap of Rs 83,098.65 Cr.?Being a subsidiary of HDFC, it certainly follows the principles on which one of our country’s biggest banks was built. ?

HDFC, built on the vision of Shri HT Parekh to provide housing finance and helping the middle-class citizens to build and own a home without waiting for retirement, has now been one of the major companies in the country.?

But wait till you learn about the impeccable leadership of the company?and the employee engagement initiatives to help the workforce stay motivated.?

This interview with Alok Sheopurkar, PCC , the Head HR at HDFC AMC Ltd. is nothing short of inspiring and insightful. He has been a part of HDFC and its vision since inception and has immensely contributed to its success. Alok’s significant contributions to the company and his unique leadership style have been instrumental in shaping the employees’ attitude towards the betterment of the company and the milestones that it has achieved in the financial sector.?

WE-Matter has time and again emphasized the need to treat employees with respect and provide them with ample room to grow. Employee engagement, hence, becomes a business strategy rather than just another HR chore. ?

And HDFC AMC, is not just delivering value to its clients but also to its employees, who work tirelessly towards making it one of the best in the country.?

With this strategy, HDFC not only gained a place in the market, but also in the hearts and minds of the employees, which later translated into the company winning the WE Global Employees Choice Awards 2022. ?

So, what did the leaders do differently to win this award? ?

HDFC, as Alok says, is a conservative organization that prefers staying away from the limelight, which is exactly how Shri Parekh had envisioned it to be. Alok mentions how the company, in the footsteps of the founder, understands the importance of consumer trust and ethical lending practices. He also mentioned how the humble founder personally ensured customer comfort and wellbeing. ?

As the interviewer and the CEO of W.E.-Matter, Mr. Prashant Srivastava rightly mentioned, HDFC is deeply embedded in its history and culture which play a major role in all its achievements. The company knows the right balance of employee engagement, consumer satisfaction as well as stakeholder wellbeing. HDFC is focused on achieving sustainable growth. ?

“RESPECT, TRUST, HONESTY AND CONFIDENCE...” ?

When asked about the vision for people and business, Alok shared how HDFC’s vision for both above remains the same, to become not the best, but the most respected asset manager in the world. The market share might move up or down, but the respect will always leave a mark and stay as long as the company does. ?

The vision, simple yet profound, is centered around winning the trust and confidence of the clients as well as the employees. On top of that, prioritizing ethical conduct and clarity makes them avoid unwarranted behaviors as well as provides them with a sense of pride.?

Talking about leadership style at HDFC, Alok described that the company aims towards creating a family-like, inclusive, supportive and most importantly accessible environment. ?

" We will not throw the rulebook at employees when they need humanitarian support. " ?

It is a sentence that every leader should try to inculcate in their organizational culture. ?

Creating a family-like support, where people are free to reach out even to Mr. Parekh and expect a response, is how they foster a sense of comfort among the employees. ?

“THE BIGGEST ACHIEVEMENT” ?

HDFC is not just treating their employees and clients well but is also involved in the betterment of society through their cancer cure mutual fund which is a close-ended scheme. Just like Alok, the scheme is one of a kind, and he considers the opportunity to fulfill his personal sentiment of helping cancer patients and their family, with HDFC his biggest achievement. ?

“DEAR YOUNG PROFESSIONALS...”?

Alok also addressed the need for the young HR professionals to be proactive in engagement and learning new things. Having a natural preference for meeting new people and learning from multiple businesses and their problems that are complex is crucial. Always staying focused on providing variety in a conversation will bring a lot of respect in the industry. ?

For CEOs and business heads he says,” your doctor or lawyer is as effective as your brief is, and your HR is as effective as you would help him to create space.” ?

Akin to an artwork, organizations take time to build. ?

THE W.E.-MATTER IMPACT...?

Initially shying away, HDFC AMC understood the importance of employee wellbeing and engagement and hence W.E.-Matter became?the first company to provide employee engagement solutions to the company. W.E.-Matter’s services allowed HDFC AMC to review and amend a lot of policies and procedures of the company and proved that in the era of hyper personalization, one-size-fits-all does not work as the workforce comprises of people across various generations. ?

Describing W.E.-Matter in three words, Alok says “passionate, scientific-research oriented and committed.” ?

He also shared his belief that one day W.E.-Matter will create a unique product that is well-researched, where the?outcomes can be taken at face value and People will design their interventions based on the outcomes that W.E.-Matter?attains...?

Are you inspired to create high-performing teams that help your business grow? ?

Introducing W.E.-Matter! Our employee wellbeing and employee engagement survey model caters to multiple generations of the workforce and is proven to drive revenue. ?

Book a demo now and build an organization that lasts for decades! ?

View this insightful video with Mr. Alok: https://youtu.be/lm78wvpojnY?feature=shared

?