Are we in love with GenAI for email marketing?
Edward Upton
Google Ads CAC ?? 50% | Email + SMS audiences ?? 100% with server-side tracking | Founder and CEO @ Littledata
This Valentine’s Day, we’re asking the big question: Are we truly in love with GenAI for email marketing, or is it just another fleeting crush?
I’ll be joined by three email marketing experts:
Together, we will explore the highs, the heartbreaks, and whether GenAI has what it takes to win over your audience.
When:
Friday, February 14th | 3 PM GMT | LinkedIn Live
What can you expect?
Bring your questions and join the conversation—after all, what better day to find “the one” for your marketing stack than February 14th?
How Wildgrain increased their abandoned checkout revenue by 6x
Wildgrain, known for its bake-from-frozen breads and pastries, struggled with lost revenue from abandoned checkouts.
The Challenge?
Klaviyo’s default tracking only captured checkouts when an email was entered, leaving gaps in retargeting and data. It led to:
They needed a better way to track every shopper who hit checkout—email or not.
The Solution?
Wildgrain implemented Littledata’s Klaviyo integration.
It helped them capture the "Checkout Started" event as soon as a customer landed on the checkout page, even if they didn't enter an email address.
This comprehensive tracking allowed them to identify and retarget all potential customers.
The Result?
How to use smarter ad targeting for subscription brands
领英推荐
As a subscription brand, you want to scale, but you keep attracting one-time buyers instead of loyal subscribers.
The truth is most ad platforms don’t know the true value of your subscribers.
If they only see the first purchase (let’s say $10), they assume that’s all the customer is worth.
BUT, what if that customer actually goes on to spend $50 over a few months?
That’s where Littledata comes in.
We help brands feed real subscription data back into Google, Meta, and TikTok Ads .
That way they learn which customers are truly valuable.
Plus, we flag first-time subscription purchases, so you can bid smarter and grow faster.
Bottom line?
If you want to grow your subscription brand, you need to bid smarter—paying more to acquire high-LTV customers, not just one-time buyers.
Meet us at eTail West - 25 Feb 9 AM to Noon
Join SeaMonster Studios & our friends at Recharge, Churnbuster, Revenue Roll, Autumn Morgan Consulting, Digioh, Avalara, Gorgias, and more for a laid-back brunch before heading to the JW Marriott.
Grab a bite, sip a mimosa, and connect with ecommerce pros from around the world.
Stay for a quick chat or settle in and hang out for the full three hours—we’d love to see you there!
When:
Tuesday, 25 February | 9 AM to Noon PT
Where:
Courtyard Palm Desert – 74895 Frank Sinatra Drive Palm Desert, CA
Talk to a data expert
Whether you’re optimizing your tracking, upgrading your checkout experience, or exploring what’s next, talk to our data experts now!
Bonus: If you already use Littledata's Google Analytics connection, you can enable Google Ads for no additional cost in just a few easy steps right inside the Littledata app.
Until next time, Edward & the Littledata team
P.S. If this sparked an idea or solved a frustration, feel free to forward it to those working with Shopify, Google, or Klaviyo. You never know who might need the right nudge at the right time.