We love content marketing!

Boundless, innovative thinking makes our hearts beat faster. A great example of this is the transformation of NS loyalty magazine SPOOR into the inspiration and activation platform NS Dagje Uit.

Talking about innovation: Is ChatGPT here to stay? And now that third-party cookies are a thing of the past, how do you ensure effective (re)targeting? We unlock these themes in this newsletter.

Future-proof cross-media content strategy

MPG developed a future-proof cross-media content strategy together with Dutch rail operator NS. How did NS Dagje Uit come about, what was our approach and what are the results so far? We dive deeper into this case on our website.

ChatGPT: Boon or burden?

E-mail, iPhone, ChatGPT. According to tech experts, AI text generation is truly a groundbreaking invention to watch. Two months after its launch, ChatGPT is buzzing – even generating parliamentary questions and, more significantly, major headaches for education.?But what can ChatGPT do for you??We unlock this super versatile service and share our perspective on the ChatGPT future. Is it a boon, or a burden?

‘So what does that actually get me?'

The ever-improving indexation of digital content by Google, ChatGPT and others calls for stronger, relevant expressions. But?how do you know if you’re on the right track, or what will be a hit with your target group??That is where return on investment comes into play. How do you calculate the ROI for content marketing? In this blog, our data director Irene Eijs shares her tips and approach.

Browser bites

First-party cookies are the new normal. But what exactly is a first-party cookie and what makes it less sensitive to privacy than its predecessor??And why has SEO become even more important? Hungry for details? We check out the digital crackers for you.