We Increase Sales Conversions by 18%: A Detailed Look at Our Strategies

Hello,

We've now past the halfway point of the year and it's a prime opportunity for reflection (I know it’s a month late but I”m doing my best here lol). Today, I'd to walk you through our strategies and techniques that have successfully increased our sales conversion rate by an impressive 18% in just the first 6 months of this year.

1. Pre-call Sales Funnel:

Preparing a strong presales funnel is laying the groundwork for a successful conversation. It is the primer that helps your prospects to get a clearer understanding of your offerings, setting the stage for the conversation that follows.

Our current sales funnel can be viewed here feel free to model accordingly, took a long time believe me! It serves three primary functions:

a. Build Rapport: It acts as an ice breaker, showing prospects that I am a real person and my team are human. Even more importantly we are genuinely excited to have a conversation with them.

b. Clarify Questions: Through videos answering the most frequently asked questions, we lay the foundation for an easier sales call as we’re answering questions ahead of time.

c. Boost Credibility: By showcasing client testimonials and social proofs, we are able to enhance our credibility and build trust. This is especially important in the online world we’re in now where people’s bullshit radars are at an all time high!

2. Sales Calls:

Our approach to sales calls has now become quite flexible, ensuring that we are adaptable to the needs of each individual. It's like having a toolbox - not every situation calls for a hammer, sometimes a screwdriver might be more appropriate.

Similarly, in our conversations, we adapt our offerings based on what the prospect requires. A pitch is not a monologue but a dialogue designed around the customer's needs, like offering the exact tool they need to fix their problems. This has been something that we’ve spent a tonne of time on so that we have the right tailored solution depending on what our clients needs.

For example:

Need more time? We dive into our Time Compression Toolbox which FYI is bad ass!

Need more leads? We look at CAP: The Client Attraction Process – If you’re looking to leverage B2B marketing on Linkedin we have your back!

3. Follow-ups:

While the initial sales call is important, the journey doesn't end there. Understanding that business owners have varied priorities, we focus on building relationships rather than hard-selling on the spot.

In our approach, the follow-up is not just a reminder, but a way to add value consistently. We strive to be with them on their journey adding value where we can until they’re ready to make a decision. The key goal is to be front of mind when they are ready to move forward.

It was only yesterday that I took a call from a business owner I’ve known for 2.5 years who now wants help with transitioning out of his business to start a new venture. That’s a lot of follow up but worth it when you build a strong foundation.

The key takeaway here is the importance of building long-term relationships with your clients. This not only builds trust but also sets the stage for more effective service in the future.

To provide a more concrete idea of these strategies at work, here’s what one of our client's did after implementing just 1 of these strategies above.

Incorporating this 3-pronged approach in your business operations could mark the beginning of a new era in your sales game.

Remember, success in any business lies in establishing a robust structure to generate consistent sales.

I hope this helps with building a better structure for you moving forward.

Warmly

Ben Ivey

Do you want us to review your current lead generation to sales process? Book a?free call here for a 30 minute free training