We highly value your feedback!
March 13, 2024 The Editorial Team: ARI_ep, _wb, _lg _ak,
As you live and breathe the motor industry, your point of view is significant 4us.
The beginning point for typically our centre address for vehicle retail business visionaries.
As you live and breathe the motor industry, your point of view is significant 4us.
The beginning point for typically our centre address for vehicle retail business visionaries.
We compassionately inquire you to share your conclusion and position on;
■Is the car dealership a discontinued model?
■Will it be recalled or become vintage with no value?
We are energised to listen from you,
With Automotive Regards,
On behalf of the Editorial Team
Steffen
Senior Growth Leader | Automotive | NED | Board Advisor | Mentor
1 年My view is the car dealership needs to evolve in tandem with the evolution automotive retail model. The agency model coupled with direct sales promises a simpler more transparent buying process in with OEMs taking the reins on customer experience. For traditional OEMs that transition requires a significant mindset change with a robust retail operation and deep pockets. What we see at the minute is a proliferation of distribution models with some OEMS moving to agency (or hybrid), others staying with a franchise dealers network and others going for a pure direct sales. Irrespective of the distribution model key steps of the sales process will still require physical presence and face to face interaction with customer to deliver the Brand experience. That is even more the case for aftersales activities. In that complex environment dealers (or retailers or whatever it is called ) must be connected with OEMs retail operations, add the agility the sometimes manufacturers lack and provide flawless fulfillment of key activities and customer interactions.