We have some news.
?Element5 Digital from Unsplash

We have some news.

Well, how are we going to tell this?... We are together!

pur'ple and Way Beyond are together sharing the same house at Marvila and, above all, living under the same purpose and by the same values.

*If you enjoy a good story, details, and gossip, please continue to the following paragraphs. If, on the contrary, you're one of those people who, as soon as you start reading a book, immediately peek at the last page, jump to the "How can I tell my friends about this?" section at the end of this article.

**If you want to know every single detail, but in Portuguese, click here .


Without being overly romantic, but still being so, we knew it would come to this, practically from the day we laid eyes on each other. But how did this happen?

There was a time when pur'ple and Way Beyond exchanged messages, shared pride in what they were and did, and occasionally worked together. One day, in a meaningful exchange of glances, they saw an opportunity for both companies to become more than the sum of their parts, to combine their knowledge and experience to face bigger challenges and better address them.

Between clear intentions, paperwork, and countless conversations, we said 'yes' to this commitment that excites and inspires us all, and we decided to move in together.

It makes sense! It started as a gut feeling based on shared values, ambition, and a desire to do things differently. With each conversation, the certainty grew: together we would be more for our clients, our people, and partners. [Jo?o Almeida]
We are together because it makes sense to us. We believe that our brands together have more strength and value. Our work will be more complete, our clients better served, and our people will learn more. [?ngela Mar?al]

This union results from months of frank, open, and transparent conversations, mutual deep knowledge and trust, what we believe in, how we like to do what we do, and how we relate to each other and our clients.

It's the union of two projects with soul! In addition to knowledge and experience, pur'ple and Way Beyond bring curiosity and boldness to think and design solutions with a broader scope and impact on organizations, teams, and individuals. [Sónia Abreu]

Of course, we (also) talked about business. We are not naive, and we know that our clients are not either. However, we know that this union goes beyond that: it's the result of an agreement that reflects shared values, principles, philosophies, and practices that ground the way we envision the world of work and contribute, we believe, to the legacy we want to build and leave behind.

Above all else, it's about the things we share… We see the world from the same set of values. We both see the need for the world of work to accelerate change and reinvent itself toward a purposeful future for humanity. We believe we can help individuals and organizations on that journey. [Rui Luz]

We exchanged vows, which means, we made commitments:

  • We will not create a single cloth with this union. On the contrary, we will sew blankets of unique, multiple, and complementary perspectives on work, organizations, and people.
  • We will continue to question ourselves. Together, we will discover and explore new tracks and new ways to walk the paths we already know. We will continue to learn and be surprised in open and ongoing dialogues with ourselves and our clients.
  • We will create (even) more value for and with our clients. We will do more and better things. In our teams, we gather knowledge and experience that will allow us to dedicate ourselves to our clients as we like, improving and innovating in what we create together, expanding our scope, and contributing to the growth of all who want to 'live' with us.
  • In the alliances we have made, we engraved the words 'conversation and purpose’. We believe that through conversation, we will help create and consolidate more relevant and lasting interactions, essential for finding inspiring, genuine, and meaningful purposes that will contribute to our clients - individuals, teams, and organizations - having happier, creative, confident, curious, and pleasurable work environments to live and inspire transparent, attentive, close, and collaborative cultures.
  • We will continue to contribute to reinventing the world of work, the way it is thought, written and lived in organizations every day. We commit to helping people and teams look at themselves, know themselves better, challenge themselves, question themselves, and find their own answers, paths, goals, and ways of being and doing.
  • We will share the same house. We know it's a challenging step (as befits good relationships!), but above all, we believe that together we are stronger and that living under the same roof is the right decision to develop our people so that, more qualified and confident, they can help others in sustainable, continuous, restless, and curious movements of learning and growth, in the present and for the future.
  • We will give it time. We know where we are going, but we have just arrived here, and we are in it for the long haul. So, the only hurry we have is to spread this news and make sure it's as good for our clients as it is for us, as we explore possibilities that seem (almost) endless!

At Way Beyond, we have always considered it an advantage not to describe ourselves definitively. In pur'ple, we found others who also like to walk that path, reinforcing the idea and feeling that it is possible to embrace the unknown with confidence and curiosity. Together, we will discover and create more than what we could achieve alone. [Jo?o Sevilhano]

Did we pique your curiosity? Great! Shall we talk?


*How can I tell my friends about this?

  • Did pur'ple and Way Beyond joined together? YES.
  • Will pur'ple and Way Beyond become a single brand? NO.
  • Will pur'ple still be called pur'ple? YES.
  • And will Way Beyond still be called Way Beyond? YES.
  • Was there an acquisition or merger? NO.
  • So, it was a happy union of two parties who share the same values and purpose? YES.
  • Will they share the same physical space? YES.
  • Will websites and social media profiles be the same? YES.
  • Will pur'ple provide coaching, and Way Beyond consulting? NO.
  • Can requests for proposals be directed to either, regardless of the topic? YES.
  • Can I schedule a conversation with pur'ple and/or with Way Beyond? OF COURSE.

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