We have some news.
pur'ple | purpose by people
we at pur’ple are advisors, purpose-builders, people evolutioners, impact makers for a better world.
Well, how are we going to tell this?... We are together!
*If you enjoy a good story, details, and gossip, please continue to the following paragraphs. If, on the contrary, you're one of those people who, as soon as you start reading a book, immediately peek at the last page, jump to the "How can I tell my friends about this?" section at the end of this article.
**If you want to know every single detail, but in Portuguese, click here .
Without being overly romantic, but still being so, we knew it would come to this, practically from the day we laid eyes on each other. But how did this happen?
There was a time when pur'ple and Way Beyond exchanged messages, shared pride in what they were and did, and occasionally worked together. One day, in a meaningful exchange of glances, they saw an opportunity for both companies to become more than the sum of their parts, to combine their knowledge and experience to face bigger challenges and better address them.
Between clear intentions, paperwork, and countless conversations, we said 'yes' to this commitment that excites and inspires us all, and we decided to move in together.
It makes sense! It started as a gut feeling based on shared values, ambition, and a desire to do things differently. With each conversation, the certainty grew: together we would be more for our clients, our people, and partners. [Jo?o Almeida]
We are together because it makes sense to us. We believe that our brands together have more strength and value. Our work will be more complete, our clients better served, and our people will learn more. [?ngela Mar?al]
This union results from months of frank, open, and transparent conversations, mutual deep knowledge and trust, what we believe in, how we like to do what we do, and how we relate to each other and our clients.
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It's the union of two projects with soul! In addition to knowledge and experience, pur'ple and Way Beyond bring curiosity and boldness to think and design solutions with a broader scope and impact on organizations, teams, and individuals. [Sónia Abreu]
Of course, we (also) talked about business. We are not naive, and we know that our clients are not either. However, we know that this union goes beyond that: it's the result of an agreement that reflects shared values, principles, philosophies, and practices that ground the way we envision the world of work and contribute, we believe, to the legacy we want to build and leave behind.
Above all else, it's about the things we share… We see the world from the same set of values. We both see the need for the world of work to accelerate change and reinvent itself toward a purposeful future for humanity. We believe we can help individuals and organizations on that journey. [Rui Luz]
We exchanged vows, which means, we made commitments:
At Way Beyond, we have always considered it an advantage not to describe ourselves definitively. In pur'ple, we found others who also like to walk that path, reinforcing the idea and feeling that it is possible to embrace the unknown with confidence and curiosity. Together, we will discover and create more than what we could achieve alone. [Jo?o Sevilhano]
Did we pique your curiosity? Great! Shall we talk?
*How can I tell my friends about this?