We have Momentum.

The recent 62nd Rolex 24 At Daytona got our 2024 season underway, and the progress in our sport continues to show strong momentum. A bird’s eye glance at the IMSA dashboard shows improvement across the board, with many aspects continually evolving.

If we begin with the on-track sporting activities. We welcome an expanded number of GTP cars with entrants from new manufacturers (Lamborghini taking to the grid at Sebring) and deliveries to customer teams. Several manufacturers have also introduced their new GTD PRO and GTD entries or EVO updates. 2024 started strongly with record participation from teams and manufacturers, and our fans similarly tuned up and tuned in at record numbers.

These new race cars are technological marvels: from early development stages through testing and onto the racetrack, they are data-driven and require different ways of operating and new skill sets. Consequently, endurance sports car racing attracts new types of partnerships from organizations providing advanced technology to help accelerate product development.

I’m excited by the sporting progress on-track, but there’s also much to be encouraged about off-track.

• IMSA Driving Technology Forum: We hosted the inaugural IMSA Driving Technology forum, with panelists representing the IMSA Technical Team and global technology leaders: Amazon Web Services (AWS) , Bosch , CrowdStrike , 微软 , and 甲骨文 . We assembled to talk about advanced technology and its application in Motorsport. A rich discussion with an over-subscribed audience covered many topics, including the power of data, the advantage of making real-time decisions, and how AI can help accelerate development times in areas such as material science, followed by structured networking opportunities.
• IMSA GTP Telemetry: As the flag dropped, we released a new online experience for our fans in partnership with Amazon Web Services (AWS) : IMSA GTP Telemetry. This provides real-time insights into GTP car status, such as Regen, Energy Remaining, Speed, Brake/Throttle, and Pit Status. These insights can help fans better understand the race and try to predict how it might unfold while watching live or at home, which makes the whole experience more engaging and entertaining.
• IMSA Advanced Technology Channel: During my conversations with fans, I’m often asked about the technology behind the scenes, especially by the inquiring minds of our younger fans. To that end, our newly released YouTube channel showcases unique and exciting perspectives: IMSA Advanced Technology. ?Initial stories covering 3D Scanning, Race Control, and Custom Pit Structures have been well received, and we have plenty more in store.

With 2024 underway, our partners continue to invest in the IMSA Platform; we appreciate the recently announced renewed commitment of Amazon Web Services (AWS) , CrowdStrike , and many others. I look forward to continued discussions and future partnerships as more and more organizations explore the potential of working with IMSA. Data is a competitive advantage that needs to be managed, used effectively, and securely handled. It also offers new and exciting ways to engage our fans.

The key to growing our sport is the investment of all involved, from OEMs, Teams, Suppliers, and Partners. It’s their investment that fuels our momentum. IMSA is THE platform where the automotive and advanced technology industries collaborate to accelerate the pace of change, prove emerging technology, and shape new products.

I look forward to seeing you at the track soon.

John

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