"We have lost a lot of customers during the last twelve months..."

"We have lost a lot of customers during the last twelve months".

This was the exact sentence a business owner told me in a conversation at an event.

When I asked her why that is she said "We don't know. We did the same as we always do. I think we need to spend more money on marketing."

"Why do you think you need to spend more money on marketing ?" I asked.

"Because we need more customers." she replied.

"Have these marketing methods brought you more customers in the last months ?" I asked again.

She thought about it for some time and replied "I don't know I think so..."

"But why are you spending money on marketing methods which you don't even know if they bring you new customers?" I asked.

"Because we've always done it this way and all of our competition also did it this way !" she replied.

By digging a little deeper I could find out, that they spent a lot of money on flyers and advertising posters which brought them an unknown return on investment .... and which aren't really working for them and their competition. And haven't been working for them as long as she could remember!

Try to stop from time to time and ask yourself if the things you are currently doing in your business are really bringing you forward and to the goals you want to achieve!

It is sometimes really helpful to take some time off work and to look at your business (or life) as an observer and not as a participant. It's really easy to get stuck in that tunnel vision and also in beliefs which may not even be true and which will bring you more away from your goals than towards it!

If all people do or believe something doesn't always mean it is true!

Do your own analysis and always question the so called "truth" or the things which "have always been done".

In the case of this business owner Facebook ads would have done wonders for her business. But because everyone was doing it one way she thought this was the way to do it.

Remember:

- The way it's being done and has been done before is not always the way to do something now!

- If everybody believes something doesn't mean it is the actual truth!

- If everybody is doing something it isn't always the best way to do something!

Just wanted to get this out as a little reminder.

Thanks for reading!

If you have any questions please don't hesitate to contact me anytime!

Wish you a great day ??

Elia Kaiser, Founder of Socontent