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WE FLEW TO MANCHESTER & SHOT A CAMPAIGN FOR BISLEY

OPTIKA

We’re an award winning, energetic team who produce film, video, photo and animation campaigns that help brands grow.

发布日期: 2024年1月15日

Bisley have officially launched their popular workwear in?the UK and we helped them produce a campaign to spread the word!

We’ve been working with Bisley since 2015 and in those 9 years have produced countless TVCs, integrated campaigns and content for the iconic Aussie brand. They continue to be one of our most adored clients, and last year, we had the pleasure of producing a campaign that signifies the beginning of a new chapter for Bisley.

Early in 2023 discussions began about producing local content for the UK to serve as relevant, current marketing assets to push the brand launch into the UK.Months of planning were involved to set up a shoot in the UK, featuring talent and landscapes that would resonate with local UK tradespeople and?blue-collar businesses?- the approach was to capture evergreen content for the initial brand launch which could also be utilized over time.

We chose Manchester City as our destination given its rich industrial heritage, meaning a vast range of location options were available. We also favoured its smaller, more compact scale in comparison to London; making logistics, permits and moving the production unit more efficient.

?Our Mancunian Lline Producer, Claire Smith assembled an incredible crew?who made the process extremely professional and enjoyable. Claire secured challenging locations including sprawling development sites with interior and exteriors, a timber yard and a metro rail location.

Photographer Darren Lennon was selected to shoot the campaign stills; directing talent with ease and collaborating with the broader team fluidly.

The shoot was scheduled into three days, with multiple talent which included ‘real’ local tradies and models which provided an ideal mix.

?Our week in Manchester was an absolute highlight for 2023 and we’re grateful for the Marketing team’s trust in our work as a production team.

Campaign outputs included a hero film, multiple cut-downs and product-specific videos. Along with Darren’s catalogue of beautifully captured images to be used across outdoor, digital, catalogue, social and POS.