We evolved our rewards program, why?

We evolved our rewards program, why?

Success is a journey, not a destination.?

Which is why we shifted our rewards program so we can celebrate more dealer wins along the way.?

Starting in 2024, the Rifco Rewards+ program is evolving to reach more dealers and allow the rewards to GO FURTHER.??

Read on to see what’s changing, and what isn’t going anywhere.


Why Pivot In The First Place?

Driving dealer’s success and celebrating their wins is what we get up for every morning.?

So we're opening the doors wider, making exclusive rewards accessible to more people and partners.

There are some things we aren’t parting with. We’ll be hanging onto all the things you love about Rifco Rewards+ like easy sign up, snagging cool Rifco swag, and our top-notch service.


So What’s Changing?

The program is moving away from a single annual event to a more dynamic and inclusive rewards system that allows us to celebrate dealer successes more closely, so that we can include more dealers.?

This will allow Rifco Rewards+ to reach more dealers at a local and regional level.


New Rewards On The Horizon:

  • ?? Wider Recognition: We're excited to celebrate more achievements across our dealership family, with regional events like wine tours, golf games, concerts and sporting events, dinners and catered lunches for dealerships.??
  • ??President’s Club Perks: We’ve dropped the threshold to $1Million to access the prestigious President’s Club status. Those that reach $1M in booked deals with Rifco receive VIP treatment - premium service, early access to new product offerings, better rates and speedier service are all included.
  • ?? Tailored Rewards: We love dealer feedback. Which is why we want to know what gets you pumped up.?



Why We’re Excited About Change

Easier Access to the President’s Club: We’ve made the climb to the top more accessible! Now, achieving just $1 million in bookings can get you that coveted award and tier 1 service.?

Year-Round Excitement: Why wait for an annual event when we can celebrate all year round? We're introducing ongoing rewards, promotions, and contests to keep the momentum and fun going throughout the year. Plus, our Dealer Partner Representatives are on board to guide you through maximizing these opportunities.


We're beyond grateful for our dealers' hard work and dedication. These updates are all about strengthening our partnership and celebrating your success in new and exciting ways.

To learn more About Rifco Rewards+, reach out to your Dealer Partner Representative in your area.

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