We are emotional fools! Is emotional advertising a sustainable strategy, or a house of cards built on fleeting feelings?
BrandWagon FinancialExpress
Media, marketing & advertising segment of the business daily Financial Express, from The Indian Express Group
In today’s saturated advertising landscape, emotional appeals have become a cornerstone strategy for brands looking to forge deeper connections with consumers. According to a Kantar report, ads that evoke stronger emotions are more likely to drive 3.3 times long-term brand equity, 2.75 times increase in saliency, and 1.8 times likelihood to go viral. While the power of emotion in advertising is well-documented, the effectiveness and sustainability of this approach remain subjects of debate.
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WebEngage’s Ankur Gattani on personalised marketing solutions, besides secure management of data and seamless customer experience
As the digital marketing scenario continues to evolve so does the solution. With artificial intelligence and machine learning now playing a critical role in marketing, martech companies like WebEngage have begun to cash in on the same. In April, WebEngage acquihired data scientists from Propeller AI to bolster data science and AI developments.
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BrandWagon Exclusive: Cooking up a storm! How Hindi GEC Colors have managed to crack the code on comedy with Laughter Chefs?
It is said,? ‘laughter is the best medicine’ and indeed it is. After a hard day either at work or in personal life, even a small joke can light up the mood of anyone. Perhaps this is also why Hindi television channels have upped the content when it comes to laughter-based reality shows. Not to mention, the genre in the last few years has given us some good talents in the same of comic, and this too has become a serious profession now. One such comic-reality show which seems to have created a wave in the comic genre is Laughter Chefs currently being aired on the Hindi general entertainment channel Colors, besides the OTT platform Jio Cinema.
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