We Are the Earth

Summary: One summer after returning home from?visiting my son and family. The idea of re-starting a skincare line appeared in a dream. I was thinking about how to maneuver through the downturn in the economy. After twenty-six years, in the communications industry, I retired in May of 2009 and promised myself, I would never walk inside a corporation's doors again trading my valuable time for dollars. My retirement package with a bonus helped me keep that promise. Now, after fourteen years, I found myself needing extra income to get by. Not because I had no money, but to keep from spending my savings, and then needing assistance. I began writing down recipes, subscribing to natural organic sites to gain current information about the natural cosmetics industry, and buying books. The next thing I did was go online to visit natural organic vendors and choose the ingredients that would make up the first whipped body butter cream.

The Back Story

My life was abruptly disrupted on October 17, 2019. I emptied my bank accounts and packed my car, till nothing else could be jammed inside. My loving son offered to pay and have it transported to my new destination. I boarded my plane for the long eight-hour flight that had a three-hour layover in St. Louis, (Geez, that's a workday). I would live temporarily with my daughter and grandson. The idea was to buy a house or rent an apartment. I always heard North Carolina had affordable housing and I would do good there. So, I thought. This was the time of the people's #1 enemy, COVID-19, and did it wreak havoc. Hospitals were overrun and many people were sick and dying. Entire cities shut down, business closures, schools were put on hiatus, and children were quarantined for distance learning, and parents had to leave their jobs; it was a blessing if two parents worked. One could stay home with the children, yet it was disastrous for single-parent households, who more than likely lost their income because they had to stay with the child or children. Well, unfortunately, my plans went out the window along with the vaccine.

The cities and businesses opened and things were kind of getting back to normal, or were they? I went from middle-class income, to not even qualifying for low-income housing, without a voucher. It has been two years and four months, and I am still waiting for a voucher appointment. I could no longer wait on the gov. I had to do something to earn income.

The First Completed Product:

The products were stored in the garage in boxes. I sorted out the ingredients needed, brought them into the kitchen, and went to work, experimenting and writing down every step. My first try was a bust, the second attempt was the same. It's OK, I told myself. I adjusted the recipe, and this time it will work. Noooo! Feeling frustrated, I sat down tapping my pen on the table while beating myself up, almost resulting in a migraine. Why isn't this working? I know these are the formulas I used before. I wished I had my notebook of recipes, from when I owned my first skincare company, Shimmer's Natural Bath & Body. Never trust your mind to remember important things when you are 50Plus and Beautiful. I estimated at least a gallon of products costing over $200 was wasted.

Nothing Beats a Loss, Except a Win

Failing forward and pushing doubt out of the way, I configured a marketable whipped body butter cream. I chose to make it unscented to lessen waste. (I've made bug spray in the past), and did not want to risk spoiling the cream. I sent out a call for 25 volunteers to beta-test the product. A flood of emotions rose through tears, smiles, out loud laughter, a fist punch in the air, and a loud YES!

1. "I love your buttercream. Let me know when it's ready to buy."

2. "The cream is very moisturizing and great for my feet, hands, and cuticles."

3. "The cream is really good, WOW! It took away the itchiness I have been dealing with forever," and so on. Until all 25 reviews came back, telling me how the cream benefitted their skin, and not one was negative. I am still riding that roller coaster and loving every minute of it.

My Master Plan:

Create An Organic Pool of Luxurious Skin Loving, Plant-Based, Anti-Aging Moisturizers to Assist the Biological Makeup of Our Largest Organ, the Skin.

Our Name:

The name ShaNuWater came to me while I was taking a creative writing class.?Once upon a time in the realm of ancients lived the wife of a man who died. She was instructed to dip his body into the Shanute pond, formed from the flowing waters atop the snow-capped mountains. When she did, his body became whole, and as I reflected on the story I thought of the regenerating effects of water, and how without it nothing would grow or survive. I then began tossing the idea around in my head, what are in creams and lotions that help our skin stay moisturized and give it a youthful appearance; a new sense of rejuvenation and vitality? Humectants attract water - healing water.?Hence, the name ShaNuWater Fountain of Youth was born.?

Our Mission:

To empower 50-plus in age, women and men to look and feel 30. Aging is a normal process of life. Yet, we can still look, feel, and be our very best cloaked in healthy, protected, soft, smooth, vibrant, and radiant skin that glows with youth.

?Our Brand:

As a visionary and an?advocate for natural skincare. Our brand offers skilled and competent skincare solutions with proven results. By having over-the-phone esthetic consultations, we'll get to know our customers and their concerns surrounding their skin. This allows us to deliver products that reap great benefits and help alleviate common everyday issues such as eczema, acne, rashes, and blemishes. Reduce the appearance of fine lines and wrinkles, blend uneven skin tone, and rejuvenate dry skin. Each order is custom-made from the existing product line. Customers, who prefer to have collaborative interaction. We offer, Know Before You Buy. A thirty-minute, free phone consultation. This also cuts down on unsatisfactory results and return of products. We steer clear of hyperbole and allow our customer's reviews to be the proof in the pudding. (Check out the home page on our website https://ShaNuWater.com for reviews).

Our Goal:

To have natural-organic products that visibly prove that nature's way is the best avenue to take. Experience has taught me that for many of our customers, their skin's appearance in the long term is a testament that the active ingredients in our products work. ?

Our Market:

When researching what women and men over 50Plus & Beautiful needed in their skincare products and how they wanted their skin to respond. It was overwhelmingly agreed that natural anti-aging emollients were the winners' hands down. And I get it! Because I am part of that study. We all want to feel good about what we put on our skin, that they're safe and free of harmful toxins and they do more than moisturize. Investing in quality skin care is to expect an ROI that benefits us in the immediate and long term. This is why ShaNuWater Fountain of Youth uses only natural, (organic), plant-based ingredients that are good for everyone - from (newborns), minus the serums - to grandparents, and all nationalities and creeds. We're committed to transparency. Therefore, we list every ingredient on our labels and pamphlets. *No harsh chemicals or animal testing here! We believe healthy skin is for everyone, and we're on a mission to make that a reality. Join us!

Many women and men aged 50 and above, regardless of their nationality or skin type, are showing a growing concern for the natural concentration of skin care products available today. They want to know if their products are pure and free from toxins. Our products are 100% halal, kosher, and pure. We do not use consumable alcohol or pork products, and we are cruelty-free. We believe honesty is the best policy and so we disclose each of our natural and organic ingredients on our product labels and pamphlets. We avoid using parabens, petroleum, hydroquinone mineral oil, sulfates, and other chemically laced preservatives, to ensure that our products are safe and healthy for your skin. *Remember my family and I use them too.

Our Competitive Edge

• Ja'Nala Mamdu is a retired licensed-board-certified aesthetician and current skincare consultant.
• Our products are not pre-made. Due to our product formulation, they are made at the time of purchase.
• The turnaround time is seven days: three days to produce the product(s), and three days for delivery.
• Our prices are competitive with today's cosmeceutical market.
• We use high-quality natural and active ingredients. Where we can save the customer money, we implement.?
• Our commitment to our customers is to give the very best anti-aging moisturizing product for optimum results. We guarantee we've used the best essentials in the formulation. We work hard to provide you with a quality natural organic product that benefits your skin concerns.?
• Shipping Policy: We ship within three business days from the time the order is placed. Please allow time for delivery and longer if in-climate weather conditions or other factors exist and are out of?ShaNuWater Fountain of Youth's Control.?

Go to our website and sign up to receive ShaNu Newsletter, and be some of the first to receive discounts, and freebies after purchasing.

Ja'Nala Mamdu,

ShaNuWater Fountain of Youth LLC.,

Owner & Chief Operating Officer.