“We create the space for the leader and the leadership team to do the work of great change.†#OTWTNW
Michael Trautmann
Founder and Chief Growth Officer NWMS GmbH, Entrepreneur, Advisory and Supervisory Board Member, Consultant, Trainer, Coach, Podcaster, Author and Speaker. Member of the "Hall of Future"
Marc Winter is Head of Business Development and Thomas Winkelmann is Managing Creative Director. Both work for SYPartners in New York, a "transformation company" that emerged from the Apple Circle 25 years ago. The two founders - the designer Robert Stone and Keith Yamashita, who was a headwriter for Steve Jobs at a young age - followed the charismatic Apple founder to Next, then found himself on his return to Apple.
Together with Maks Giordano (Podcast takeover for Christoph) we talk with Marc and Thomas about a transformation project for Starbucks and the initiative "Rethinking Highschool", where SY Partners support Lauren Powell Jobs. We also talk about the combined power of design and storytelling and the differences and similarities between SYPartners and its sister company IDEO.
With the words "Michael! Don't ask, visit them! "Maks had said goodbye to me before my last trip New York a few weeks earlier and I trusted his advice. It was well worth the visit of SYPartners New York office, and so we talk about why a long table is the basis for a sense of family and co-creation at SYPartners.
Episode 123 of our "On the Way to New Work" podcast with Marc and Thomas from SYPartners will be available on Monday at 6:00 am on all major platforms including #Soundcloud, #itunes and #Spotify.
#SYPartners #OMR #Podstars #XING #NWX19 #MarcWinter #ThomasWinkelmann #MaksGiordano #ChristophMagnussen #OnTheWayToNewWork