We Create Exceptional Brand Design Strategy Through Our Distinct Capabilities
Nisha Meng Ming Li (萌明丽)
Chief Executive Officer @ Laurea People's Signature? Championing Digital Success: Empowering SMEs & Large Corp with Personalized Branding Excellence? Data Analytics? Biz Development Specialist? Malaysia-Dubai-UK
"Branding is the key to unlocking everlasting impressions on customers."
Branding is a distinctive feature of any company or business that makes it different from other competitors in the market. Branding makes your business identity, voice, and motive. Without branding, your business is more like one of the retail shops downtown.
Does branding really make that significant impact on the business?
Do you know that color increases brand recognition by up to 80%. It means your customers remember your business's logo or color scheme more than its name. Want to know how we create exceptional brand design strategies that convert insanely?
So, let's begin with it.?
#1: Target Audience:
A comprehensive idea of the target audience is essential when deciding the brand's outlook. Knowing your target audience is the first step in identifying your brand strategy and understanding your target customer's demographics, status, age group, interests, and other necessary information to lay out your brand strategy accordingly.?
We run target audience analysis and create a brand design that resonates and relates to their personal interests.?
#2: Brand Voice:
Brand voice is similar to the leader's voice. It advocates a cause, purpose, and mission. Your brand voice should be a powerful tool to engage people and turn them into loyal customers. We identify the brand' voice by correlating the target audience and products/services the brand offers. We craft logos, slogans, and taglines according to the brand's mission and future motive.?
领英推荐
The brand voice exhibits tremendous importance as it gives customers a reason to prioritize your brand over others.
#3: Brand Story:
You must have seen organizations selling their CEO's success stories to gain mass support and catch the audience's eyes. Well, that's how it works—a brand story of how it started, where it began, etc.
When we create a brand's story, we interview clients with all minute details and arrange the context. We list down the brand's capabilities and components to ensure it hits the nail on the head.?
#4: Brand Design and Aesthetics:
Last but not least, the essential factors of branding are brand design and vibe. Now we are talking about visual design, color palette, and typography. Your brand design should always compliment your products, industry type, and target audience.?
94% of marketers believe that personalized marketing has a flourishing impact on brand-building. We ensure that the brand design is unique, user-friendly, and impactful to drive sales periodically.?
Why is making a brand design and strategy important for businesses?
Brand strategy and practical design are vital if you want to connect with your customers. When people connect with your brand's identity, brand awareness, customer retention, and word-of-mouth referrals increase, directly impacting your business positively.?
So, if you want to take your business to the next level, step ahead on the next level of creativity, aka BRANDING, and without any further due, make sure you invest in branding to get 3X of your investment in a short span.