Are we cavemen after all?

Chasing a mammoth with clubs? Or working together with your villagers to drive a whole group of animals into a valley and then celebrate the feast by the fireplace?

It might be difficult to imagine, holding an oat milk cappuccino in a glass office building. But, has so much changed over the past tens of thousands of years? Or are we still fundamentally the same mammal with swanky clothes and some cool gadgets and accessories?

I believe that we humans are 'wired' for stories. It sets us apart from the other animals on our planet. That we can create abstract stories. That we can pass on stories. This is what enabled us to collaborate in large groups and become the dominant species on earth. Stories? Yes! Religion, money, borders, brands, love, pride, honour, purpose, and so on...

All stories, (or passed on through stories). Our world is dominated by stories.

Take sustainability, for example. Will the earth go completely haywire if we don't transition to sustainability quickly enough? Honestly, I’m not 100% sure, but the risk is too great to remain idle. I believe in the power of innovation. But, will it be enough? With the major problems we currently face in the world, we need new stories. Technical solutions alone are not sufficient.

Time and time again, it is shown that people take action when their perspective changes. That's what stories do! That's the power of storytelling. That's why we need the best storytellers to inspire the world to do better. Even if only because we are more advanced than our prehistoric ancestors. Right?