We Care About Culture — No Cutthroat Robots Allowed

I joined a women's networking group once, and the first event I attended was a workshop on leadership development.

Instead of finding myself in a deeper discussion with attendees about our strengths and weaknesses as managers, or our hopes and desires for growing our leadership skills...

...I found myself running for the wine bar, dodging Robot Boss Babes who were over-eager to shove their business cards at my midsection, regardless of their relevance to my actual line of work.

IT SUCKED.

I mean, it was seriously disheartening. It took me months to try another event run by this organization, and I showed up closed off and hesitant (not my usual vibe), because I didn't trust anyone in the room to be real.

Grounded Marketing Mentorship is not like that.

And the reason why is that we're super intentional about creating a culture for encouragement, support, learning and collaboration.

Just a few days left to join Grounded Marketing Mentorship this Fall.

I like to call myself a "recovering perfectionist" and "former workaholic."

I grew up Type A for many reasons.

It took some real bad burnout in my business to admit I needed a new way of operating. That's when I started to grow my team, tap into more networks of support, and fully define our working values as a company of marketing professionals and real-life humans.

Our firm believes in purpose-driven work and strategic thinking. We have an integrative approach and dependable project management. We hold meaningful boundaries and value clear communication. And above all, we choose kindness. (You can read about all our working values, including our commitment to anti-racist and inclusive operations, here.)

So, you can imagine, we care deeply about community & culture, not only in how I facilitate but also in how we interact with one another!

When participants join our mentorship:

• They're asked to agree to community guidelines and expectations
• They're given multiple modes for interacting with me, the materials, and their fellow group members (live and asynchronous)
• We engage in an opening meditation on each call to regulate our nervous systems and ready us for participation
• We invite everyone to participate in a session of confidence coaching in addition to our marketing work

One of the ways our marketing program differs from others is that we acknowledge that your ability to become a better marketer is as much emotional as it is technical...

That's why I invited Diana Morris to take over one of our sessions and teach participants how to recognize and deal with fear, when it interrupts your decision-making process.

Diana and I are actually talking about this today, on Instagram Live, at 2pm Eastern.

Tune in here.

Ri, a program participant in 2022, recently shared with me that they made a poster for their desk space with a quote from Diana's session:

"Be ruthlessly committed to preserving your time & energy."

She was literally inspired to turn Diana's words into art for her work station. That is incredible.

And it's what I hope everyone feels in terms of inspiration, support and care in the mentorship.

FIND YOUR NEXT COMMUNITY OF SUPPORT

Warm wishes,

Amy

PS: I recently held a conversation on Instagram Live with Danielle Pickens and Terriell Samuels, two former members of Grounded Marketing Mentorship who now run their own group programs. They are also extremely intentional about how they set their groups up for success and cultivate a culture of care and support. I hope you'll tune in, because I was truly inspired by their intentionality, and it renewed in me the spark to continue this work.