No, we can’t run out of ideas.

No, we can’t run out of ideas.

I've previously voiced my fear of hitting an idea block, that terrifying notion of running dry on creativity. It's a distressing thought, one that weighs heavily.

Recently, I delved into George Lois's "The Big Idea" and found solace in his perspective. Lois champions the belief that creativity holds the key to solving nearly any challenge.

Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything. ~ George Lois

He intricately weaves together the past and present, illustrating how our creative endeavors are deeply rooted in history and art.

His approach is a seamless blend of thinking and intuition, a harmonious fusion of context, imagery, words, and art. Lois's insights underscore the importance of understanding and adapting to cultural shifts while remaining tethered to our artistic heritage. It's a reminder that creativity knows no bounds – we can't possibly run out of ideas.

Advertising

Tourism Tasmania: The Most Unexpected Image Generator

Tourism Tasmania introduces TasmanAi, an innovative image generator designed to transform quirky ideas into tangible art, showcasing Tasmania's unique way of life and its allure as a travel destination. Developed by BMF and Orchard, TasmanAi leverages the creativity of local Tasmanian artists to bring people's prompts to life. By submitting prompts alongside Tasmanian locations on the TasmanAi website, individuals can receive personalized artworks crafted by real Tasmanian artists skilled in ceramics, acrylics, oils, and crayons.

I Want A MCDO But I’m Stuck Here…

TBWA\Paris unveils an irresistible campaign for McDonald’s delivery, blending quirky visual metaphors, a memorable tune, and a playful attitude toward cravings. The commercial captures the frustration of craving McDonald’s while unable to go out, delivering both entertainment and insight. Launched on French TV on February 14, it's just the beginning of a larger campaign rolling out at month's end. The focus is on promoting the new M+ delivery service, highlighting its benefits: same restaurant prices and the ability to earn loyalty points.

Baloise Insurance Opens A Branch In The World’s Most Dangerous City

Swiss insurance company Baloise is breaking new ground by offering insurance services within the virtual world of Los Santos, the notorious setting of the Grand Theft Auto video game series. Through SwissHub, a popular role-playing server, gamers can access a range of insurance solutions, including vehicle, legal, and life insurance, tailored for the dangers of the virtual city. Baloise aims to showcase its expertise in claims settlement and financial protection in a playful and entertaining manner, reaching a large target audience of gamers.

Shout out to The Stable, as usual ??

Design

Power to the pickle: Study Hall celebrate the sour snack with their conceptual brand, Thick Pickle

“Our studio’s favourite snack needed a facelift, so we built something provocative. Something youthful and useful,” explains Study Hall Founder & Creative Director Matt Yerman. The creative collective, unified by their shared love of pickles, embarked on a project to create a fictional identity and website for their studio-devised brand – Thick Pickle. “Since this was a fictitious project, we let ourselves run wild,” Yerman adds.

This is an amazing project. Very inspiring. I talked about how important side projects can be in the past.

How do origami, cats and an AR agency fit together? Fuzzco’s identity for Paper Triangles explains

Paper Triangles is a global AR agency that has established itself as a pioneer in the field, constantly pushing the boundaries of what AR can do for brands. With their innovative approach, technical expertise, and willingness to embrace the unconventional, Paper Triangles has become a preferred partner for leading brands, and has worked with the likes of Netflix and McDonald’s. To further elevate their brand presence, Paper Triangles partnered with Charleston-based independent creative studio Fuzzco. Together, they embarked on a journey to refine the agency’s brand strategy and create an identity that captures the essence of the surprising, charming, and polished work that they’re known for.

https://the-brandidentity.com/project/how-do-origami-cats-and-an-ar-agency-fit-together-fuzzcos-identity-for-paper-triangle-explains

Featured

Paolo Puck

Paolo Puck, a British artist based in the U.S., transitioned from illustration to self-taught sculpture, probing the intersection of beauty and the grotesque. His needle-felted wool sculptures, infused with whimsy and surrealism, draw from myth, Jungian theory, and ancient art forms. Through his fantastical characters, Puck examines duality, power dynamics, and existential themes, always with an undercurrent of humor and optimism.

Xavier Esclusa Trias

Xavier Esclusa Trias is a highly skilled Art Director and graphic designer based in Vic, Barcelona. With a background in Graphic Design, Photography, and Multimedia Art, he has worked for top advertising agencies and design studios globally. Xavier's unique style combines Bauhaus and Swiss Design principles.

Hokyoung Kim

Hokyoung Kim is a talented illustrator based in Queens, NY, with roots in Seoul, South Korea. She is a storyteller at heart. Her illustrations capture narratives, moods, and the interplay of light and shadow. Her work spans editorial illustrations and book covers, where she brings characters to life in evocative environments, immersing the audience in the story's atmosphere.

Oamul Lu

Oamul Lu is a highly talented illustration artist based in Xiamen, China, known for his exquisite painting, digital painting, and animation work. With a deep connection to nature, his art beautifully captures the changing seasons, from vibrant spring blooms to serene winter nights.

Eleni Kalorkoti

Eleni Kalorkoti, a seasoned illustrator hailing from Edinburgh, Scotland, now resides in South London. A graduate of the esteemed Edinburgh College of Art, she embarked on her journey as an illustrator at 17. Her passion for bold compositions and graphic forms has fueled her career, creating captivating images through a blend of traditional and digital mediums.

Leo P

Leo P is a versatile creative professional in San Francisco, CA, USA. He works as an illustrator, art director, and brand designer. As an illustrator, he creates custom artwork for various projects, including editorial magazine pieces and marketing campaign illustrations.

Selin ??nar

Selin ??nar, known as "Axstone," is a Turkish illustrator renowned for her fusion of the old and new. With over 15 years in the field, she seamlessly blends traditional and digital art, even delving into the world of NFTs. Her artwork is a nostalgic journey, reminiscent of vintage computer games and MS-DOS icons, reflecting her early passion for gaming.

Playlist of the week

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