We became the market leader in just 4 years.

We grew from a competitor to a market leader in just 2 years.

Today, we’re giving away our surefire recipe to succeed in the video games industry in Japan.

Why? We’re Number 1 in Japan in our niche! We’re in the lead because we’ve discovered how to get more from less. And being a leader means helping others succeed. We want our industry to grow and flourish as we expand and become a major player globally.

What’s a market without healthy competition? Strong competitors push each other, rising higher and higher together.

So how do you win a niche? How do you go from being a startup to a leading game company?

There are five pillars:

!!! TECH !!!

If you’re a game company, tech is your backbone. You need a tech team and a data team. If you can plug them into your marketing and creative matrices, they will do things for you that will make your head spin. Find them, motivate them, reward them, and watch your business transform.?

A talented team of devs will

• find the highest spenders and target that persona in an ocean of Internet data
• reach buyers with AI-built ads, all while lowering costs and raising accuracy
• create purpose-built software to automate busywork and free up innovation potential
• find data-driven ways to optimize your business from within

!!! REACH !!!

Competition in the games market is FIERCE! One of the main problems companies face is hooking the attention of a user long enough to get them to spend any money. One way to vastly increase your reach is to leverage the fame of existing Intellectual Property. Find the best salesperson money can buy and throw buckets of incentives at them. They will get you IP collaborators.

Combined with your tech and marketing teams, you will have

• instant recognition and conversion potential for your product branding
• relevant hooks for your target market, along with AI-driven ad creation
• space to scale up with an ever-growing portfolio of games
• freedom to focus on great gameplay mechanics and innovations

!!! NICHE !!!

Market niche exploitation is the highest it’s ever been. Finding a niche whose needs aren't being met is the path to gaining traction as a business, becoming profitable, and growing fast. You won’t have to fight any monopolies and you’ll be the one setting market best practices.

Finding an underserved market or innovating in its niche will allow you to?

• become a specialist and leader in the field
• Identify and shape buyers’ wants and needs
• gain data on how your market behaves and spends
• exploit that data to acquire and target the most appropriate customers

!!! PARTNERS !!!

A strong network of partners will continuously feed value development and market expansion. If you team up with external devs and IP publishers, you can pre-package recognized brands and outsource to specialist devs for optimal quality.

With a growing network of partners you can

• access fully developed expertise for scalable growth, adding developers as you grow
• modify your games to suit your buyer persona’s desires and spending habits
• leverage your success to acquire bigger and more famous IP brands
• enter the global market with internationally recognized IP

!!! TEAM !!!

This one is obvious but you need to have a great white shark heading up your human resources. They need to understand your vision, your potential, and how to build the most effective organization around that.

A Tier-1 HR leader ensures that you

• design a talent talent vision that can attract other top performers
• develop your business by hiring leaders into key positions
• scale and grow each team once you gain traction
• reward and motivate leaders to continuously grow high-performing teams

If you do all and build your team around a solid set of principles

• ambition
• drive?
• simplicity

you will see the kind of growth and success we’ve been fortunate with at CTW.inc.

Good luck out there! Let’s Change The World together, one game at a time.