"We Are Back" with Unhinged Marketing!

But why have we been so quiet? Like many, we've fallen into the trap of saying, "We've just been so busy," or "[insert month] has been so hectic, but here are some of the highlights'', the standard hygiene content we see so often.

The truth is that active social media channels are a must for every business and agency. What separates you from the hundreds of other brilliant, creative agencies out there? We could use our platforms to talk about We Generate's venture into YouTube Shorts this month and the super-viral videos we've seen on that platform (ok, I guess I just did, but old habits die hard) and that content is certainly still valuable but what could be more interesting to clients and prospective clients is our ability to demonstrate our own engagement capabilities, to show that while we captain many ships, we've firmly got our hands on our own rudder!

Embracing the chaotic yet strategic approach of unhinged marketing, as seen with brands like Ryan Air, Duolingo, and Taco Bell, along with agencies like the Attention Seeker that have mastered the art, we're ready to jump in. This isn't just about being different; it's about being authentically us—if authentically us is just on TikTok for the time being!

67.3% of TikTok’s users are under the age of 34, so you need to know your audience. This audience doesn't want to be overly sold to, preferring marketing styles that are less corporate. They want to identify with brand characters who are more akin to the creators they follow on the platform, looking to invest in storylines, plot twists, and anti-heroes/underdog narratives. They want to be able to relate to or aspire to be a part of the culture. 'I want a work environment like this so bad'

So, we've gone full Taylor Swift pre-album release and wiped our TikTok clean for a fresh start! Our first post has already broken our previous record, amassing a whopping 2k views in 24 hours. We are truly in our famous era!

So yeah, not quite hitting Taylor's engagement yet, but viral fame doesn't always happen immediately, so join us on this unhinged journey as we practice what we preach! WeGenerate