We are B2 Design Co

Brand Evolution Distills Firm’s Essence, Establishes Direction for a Bold Future

For over 17 years, B2 Architecture + Design has created vibrant interior environments that have established our firm’s reputation for fresh, forward-thinking design. Just like we continually raise the bar for our design concepts, we are raising the bar for our very own brand.

To better reflect our core offer and signal our growth, B2 Architecture + Design is now B2 Design Co. The evolution of our name and brand identity better positions us as we enter new markets, take on additional project types, and grow our talented team in multiple offices around the country.

Founded in 2007 by B. Allison Brooks, AIA, B2 Design Co has grown from 2 people at one kitchen table to over 40 full-time employees in offices in Dallas, Chicago, Miami, Chapel Hill, with more to come. In the firm’s early days, a mix of architects and designers performed a variety of services including architecture and interior design. The firm emphasized architecture to help differentiate its more technical, specialized services from those of decorators.

Over the years, as we added lines of service and expanded our market reach, our focus on storytelling through design eventually took center stage. We have outgrown our original name as the firm no longer performs full-service traditional commercial or residential architectural services. Though we continue to approach our projects with rigor and technical expertise, our focus and core offer is interior design.

Last year, as we prepared to enter a new phase of growth, we reflected on our name and asked ourselves: as we double down on our commitments to longstanding clients and introduce ourselves to new partners for the very first time, what do we wish to communicate about B2? Our new name and brand communicate our core offer, our passion, as well as our collaborative style. Our name clarifies the essence of all we do, while our new brand identity builds on our legacy logo to signal our fresh yet established approach.

B2 Design Co clients are invested in more than just the end product – they partner with us for our creative passion, our expertise, and because they know we are designing more than a space together; we’re building an ecosystem of creative collaboration – with our team, clients, developers, vendors and partners – and pushing each other to realize great design.