"We already talk to our customers."

Technology Vendors that are considering a Gartner partnership may be hesitant to leverage analyst insights because they already have a large and engaged customer base or because the company leadership has extensive experience in the market.

Both of those may be true but leaders understand better than anyone else: the only certainties are death and taxes. Change is constant, unavoidable, and accelerating.

How do you leverage insights from your customers, partners, and prospects without exponential increases in resource allocation as you grow?

Outsource it. But to who?

Who in the world is talking to that many people, on a continuous basis? Who is advising your target buyers on the market trends? Who is helping your prospects develop a strategy that leads to your product? Who are your customers brainstorming with about their needs in 2020 and beyond?

You know the answer. Gartner.

Last year we had 200,000+ one-on-one client conversations with end users via video conferencing. Just in Q3 (the graphic above) we had 52,143 conversations with technology buyers. CIO's and IT Leaders came to Gartner to assist in strategy, vendor selection, and implementation for the above technologies, sorted by industry.

No matter how many customers you have and how experienced your leadership, the insights from these conversations cannot be matched.

We had 2,000 calls in Q3 alone on each of the following topics:

• IT Operations
• Security
• Servers
• ERP
• Supply Chain Management
• Application Development
• Digital Workplace

If you are selling a product related to those topics, we have real-time insights on your customers and market (and the data to back them up).

If you are selling to the Financial, Manufacturing, Government, or Services industry...we are going to have 50,000+ conversations with your buyers in the next 3 months. What do you think they will be talking about?

If you're convinced, schedule a conversation with me to talk about next steps.

If you're not convinced, sign up for Gartner's #1 event for CIO's and IT Leaders: Symposium. It is October 20-24th in Orlando. There you will see the power of Gartner research and advisory services.