We all want Marketing Automation… BUT What is it?
Kim Crowther
iol-marketing.co.uk ?? . Using automated email campaigns, we generate a consistent flow of high volume and high-quality sales leads for businesses looking to significantly increase revenues.
Good question. I first heard the term years ago at a marketing exhibition in London, it was being banded around all over the place, every 2nd exhibition stand claimed they could help me with it. But none of the stands explained what it actually was and I really didn’t want to get into a HUGE conversation with someone on a stand for hours on end, sign up to something that I STILL wasn’t sure about and then get back to my lovely northern team and try and explain what I had spent a chunk of our marketing budget on!! So I got on the train and left the term behind.
A few weeks later I was sat with my marketing team and we were chatting about the week ahead, one of them said “I’ve got a meeting with a guy this week, he’s coming into talk to me about MARKETING AUTOMATION!!!!!!”
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