We all struggle to keep our brands on top - Let’s explore together, how to make it easier

In today's fiercely competitive eCommerce landscape, building a sustainable brand requires more than just listing your products on Amazon. As eCommerce consultants at eMarspro, we've seen firsthand how businesses can thrive by integrating three essential components: a professional WEBSITE, an optimized AMAZON presence, and a well-thought-out MARKETING strategy.

Here’s why we need to focus on all three and how to tie them together for long-term success.

1. WEBSITE - Digital Home of a Brand

Our website is the heart of our brand. It’s where people come to get to know our products, our mission, and all the reasons they can trust us. Unlike third-party marketplaces, our website lets us keep full control of our brand’s identity, the customer experience, and our data.

But here’s the thing—choosing the right platform is key. Let’s dive into what makes each option unique so you can find the perfect fit!

Choosing the Right Platform

When it comes to building your website, selecting the right platform is crucial. Here are some of the most popular options:

(i) Shopify

User-friendly, excellent customer support, a wide range of themes and apps, highly scalable. But the monthly subscription costs can add up as you scale, transaction fees if not using Shopify Payments.

Starts at $39/month for basic plans, but advanced plans with additional features can cost $399/month or more.

Best for:

Businesses looking for a quick and easy setup with robust eCommerce tools, from startups to large enterprises.

(ii) WooCommerce

Free to use with a WordPress site, highly customizable, no transaction fees. But requires more technical know-how, may involve added costs for hosting, security, and plugins.

WordPress hosting typically starts at around $10-$25/month, and premium plugins or custom development can push the budget to $100+/month.

Best for:

Brands wanting flexibility and control with a lower starting cost, especially if we already use WordPress.

(iii) BigCommerce

Built-in features for large product catalogs, no transaction fees, scalable. But fewer free themes and apps, higher monthly costs for advanced features.

Starts at $39/month for the Standard Plan, up to $399/month for advanced needs.

Best for:

Mid-to-large businesses needing a robust platform to handle high sales volume.

(iv) Squarespace

Beautiful, design-focused templates, simple interface, all-in-one solution. But fewer advanced eCommerce features, limited third-party integrations.

Plans start at $27/month for eCommerce, with higher-tier plans available for more features.

Best for:

Smaller brands or personal projects focused on aesthetics and ease of use.

eMarspro’s Services

At eMarspro, we help you choose the right platform based on your business needs, budget, and technical expertise. We design and develop eCommerce websites that are not only visually appealing but optimized for SEO, mobile use, and conversions.

2. AMAZON - Leverage the Marketplace to Expand the Reach

Amazon offers businesses access to millions of active buyers, but simply listing your products isn’t enough. To stand out, you need to implement a strong strategy that includes optimized listings, advertising, and a focus on customer feedback.

Amazon Seller Account Types: Individual vs. Professional

When setting up an Amazon seller account, you’ll have two options:

(i) Individual Account

Best for sellers who plan to sell fewer than 40 items per month. There is no monthly subscription fee, but a $0.99 fee per item sold, plus additional selling fees.

Moreover we can't run advertising PPC for our products.

Recommended for Smaller sellers or those just starting out

(ii) Professional Account

Best for sellers with a higher volume of sales (more than 40 items per month). It costs around $39.99/month subscription fee, plus additional selling fees.

Recommended for most sellers serious about building a long-term eCommerce business. The Professional plan offers better tools, access to advertising, and eligibility for the coveted Buy Box.

To maximize the visibility, Amazon's pay-per-click (PPC) advertising is essential. A beginner’s monthly ad budget typically starts around $500-$1,500, depending on your category and competition. As you grow, this could scale to $5,000-$10,000 or more for aggressive campaigns.

eMarspro’s Approach

At eMarspro, we offer comprehensive Amazon account management services, from optimizing listings with SEO to setting up and running effective Amazon PPC campaigns. Our goal is to help you increase visibility, improve conversions, and build a strong presence on the platform.

3. MARKETING STRATEGY - Connecting the Dots Between Website & Amazon

A seamless marketing strategy ties our website and Amazon store together, ensuring that both channels support each other. While many brands focus on either their site or Amazon, a successful brand utilizes both. Here’s how to make that happen:

(i) Social Media Marketing

Use platforms like Instagram, Facebook, and TikTok to build the brand’s story and engage with audience. Social media platforms allow us to drive traffic to both your website and Amazon store.

Starting with $200-$500/month in paid social ads can drive considerable traffic and brand awareness.

(ii) Email Marketing

Capture emails through the website using lead magnets (e.g., discounts or exclusive content) and nurture audience with personalized campaigns. Email marketing can drive repeat business, especially around sales events.

Email platforms like Mailchimp or Klaviyo can start at $20-$50/month, depending on the size of the email list.

(iii) Influencer and Affiliate Marketing

Partner with influencers and affiliates to drive traffic and sales from their audience. This can be highly effective for product launches or promoting on Amazon.

Depending on the influencer's reach, expect to invest $100-$1,000 per post for micro-influencers, or much more for high-profile influencers.

(iv) Search Engine Optimization (SEO)

Website must be optimized for search engines to ensure long-term organic traffic growth. This includes KEYWORD RESEARCH, OPTIMIZING PRODUCT PAGES, and CREATING HIGH QUALITY CONTENT.

SEO efforts can range from a few hundred dollars per month for DIY efforts to $1,000+ per month for professional services.

4. Tracking and Analytics

No strategy is complete without ongoing analysis. Using tools like Google Analytics, Amazon Seller Central reports, and social media insights, we can track customer behavior, conversion rates, and traffic sources.

eMarspro’s Services

We provide tailored marketing strategies that help business to integrate traffic sources, including social media, SEO, and email campaigns, to ensure that website and Amazon store feed into each other. We analyze key performance indicators (KPIs) and make data-driven decisions to optimize your marketing efforts over time.

Why We Shouldn’t Rely Solely on Amazon

While Amazon is an incredible marketplace for growth, depending solely on it comes with risks. Amazon’s algorithms, fees, and competition can change overnight, potentially jeopardizing the business. Building brand through the website allows us to diversify and protect our sales by fostering direct relationships with customers, retaining data, and offering a more personalized experience.

At eMarspro, our goal is to help future-proof the brand by balancing the presence on Amazon with a strong, independent website. We work to ensure that all of the sales channels are working together seamlessly.