We All Scream for Ice Cream: A New Report Highlights the Frozen Treat's Universal Appeal

It's hot this summer, and as the summer sun blazes, there's one treat that consistently brings joy to people of all ages: ice cream. According to a recent survey from the National Frozen and Refrigerated Foods Association, Inc. (NFRA), nearly three-quarters (72%) of Americans believe that no summer meal is complete without a refreshing scoop of ice cream for dessert. However, there is some variability in choices by region and generation.

Here's what the survey tells us

• Environmental Considerations: More than half (56%) of respondents expressed willingness to pay more for ice cream packaged in eco-friendly materials. This trend is particularly pronounced among younger consumers, with 67% of both GenZ and millennials willing to pay extra for sustainable packaging, compared to 52% of GenX and 44% of baby boomers.
• Testing New Flavors: Around 70% of adults enjoy trying new and unconventional flavors, a trend that is particularly strong among younger consumers. Notably, 80% of Gen Z, 81% of millennials, and 82% of Gen X reported a love for exploring new flavors.
• Brand Loyalty: Brand loyalty is notably stronger in the Southern (41%) and Northeastern (42%) regions compared to the Midwest and West, highlighting how local preferences and cultural factors shape purchasing decisions.
• Budget Conscious: When it comes to purchasing, 59% prefer buying ice cream at grocery stores to save money, and 58% enjoy it in the comfort of their homes.
• Worth a Splurge: Over three-quarters of adults (78%) are willing to spend extra on top-tier ice cream crafted with premium ingredients

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The populations of England and Wales have seen the largest annual increase in over 75 years, according to the U.K.'s national statistics body. International immigration is the main driver of that population growth, with a higher death rate and lower birth rate adding to it.

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