The "We are all guessing" Edition

In the last few weeks we talked about how you can land and expand AI in organisations.

Now it's time to go deeppppppp in specific functions. And the future is so uncertain, all we can do is try to guess what's going to happen with each of them.

Let's start with marketing. As brands race to capture attention, AI is offering new ways to create, connect, and convert.

Here's my guess on the 3 ways AI is reshaping the world of marketing.

1. Hyper-Personalization at Scale

I know, I know, this has always been marketers' Nirvana. I think we finally have technology that truly enables this. Imagine creating unique, tailored content for each customer based on their preferences and behaviors, all generated and delivered in real time.

• What this looks like: AI tools can produce individualized ad copy, product recommendations, or email content for every customer segment, or even each person.
• Why it matters: Personalization has always been key in marketing, but AI makes it scalable. Brands can now achieve a level of individual relevance that would be impossible to accomplish simply using humans and previous tech.

2. Content Creation on steroids

AI is redefining what’s possible, allowing us to produce high-quality content faster than ever.

• What this looks like: From generating social media posts to drafting full-length articles, AI enables marketers to meet demand for content across platforms. And with tools that can create variations for different formats or target audiences, teams can produce more diverse content, much faster.
• Why it matters: AI helps by freeing up time for strategy and innovation. Teams can keep up with that demand without sacrificing quality, focusing way more in product and story.

3. Deep Customer Insights and Predictive Analytics

AI is opening new doors in audience analysis. Marketers can dive deeper into customer behavior, preferences, and emerging trends.

• What this looks like: AI tools can analyze vast amounts of new or old data from customer interactions, producing insights that go beyond basic metrics. They can identify patterns, predict future behaviors, and even suggest strategies.
• Why it matters: When marketing decisions are based on real-time insights, they’re more effective. AI allows brands to stay one step ahead, delivering messages and offers that align with what customers need before they even know it themselves (creepy sometimes, I know).

Bringing It All Together

Ai is here to stay and it won't go away. From hyper-personalization to streamlined content creation and advanced customer insights, AI enables us to be faster, more relevant, and more responsive than ever.

AI can help us stay ahead. In fact, just by not using it, we will be behind by default.

I'll see you next week.

Hey, I’m Marco. I write, speak, train and advise on #marketing and #ai

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