WDSEO Club Volume 4

Welcome Back to the WDSEO Club

Are you looking to make a splash online? If so, you've come to the right place. In this month's blog, we'll dive into the world of digital marketing, explore some of the most pressing questions, and debunk some common misconceptions about running a modern business's online presence. From the importance (and relevance!) of Google Reviews to the power of social media or how much of an effect a good logo has on your business, we'll cover many topics to help you navigate the ever-changing online landscape… Let’s get into it!

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Are Google Reviews Still Relevant?

We get asked this a lot, and the answer is a resounding YES. Google Reviews aren't just important - they're absolutely crucial for your business.

Imagine this: someone is searching for your type of service. Your business pops up, and the first thing they see is a bunch of glowing reviews from happy customers. Doesn't that make them more likely to click and enquire? Exactly! Google Reviews are often the first impression a potential client gets of your business.

?Remember that old-school word-of-mouth marketing that used to be so powerful? Well, Google Reviews are the modern-day equivalent. They amplify your customers' love for your business to a much wider audience.

?So, do not underestimate the power of Google Reviews. They are your secret weapon for attracting new clients and growing your business.

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Is It Time to Take Your Business to The Next Level?

If you are considering a website for your small business or trade, you are on the right track! A website isn't just a digital business card; it's your online shopfront, a chance to connect with customers, and a powerful tool for growth. But let's be real - building a great website isn't magic! It takes time, planning, and expertise.

?We understand that you're busy running the day-to-day tasks, so don't worry about the technical aspects. Our team are here to provide expert guidance every step of the way, ensuring that your website is a true reflection of your business.

?Want to go from "good" to "exceptional"? Our latest blog is a virtual toolbox for making a good website for small businesses and trades.

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Is Social Media Relevant for My Business?

Yes! Social media is an excellent tool for business regardless of the size!

At the end of the day, every business is a people business because without people, there would be no customers, clients, or prospects.

Use your social media platforms to bridge the gap between you and your customers. Your social media can act as your company's voice, so be yourself! Share content that genuinely interests you and is relevant to your company.

Share your reviews and testimonials. This allows you to promote real customer experiences and show everyone how good you are at what you do!

Position yourself as an industry leader and showcase your knowledge. Tell people about projects or products that might take some explaining and create a conversation!

How Important Is a Good Logo?

A professionally designed logo is vital for your business. Here are some of the key reasons why...

First impressions count! Your logo is one of the first things people will see when interacting with your business. You need to make a good first impression, convey professionalism and trustworthiness, and show who you are.

A good logo will improve your 'brand recognition', helping people to quickly identify your brand and differentiate you from your competitors. For instance, McDonald's golden arches are so iconic that anyone can recognise the restaurant without seeing the word "McDonald's."

Your logo should reflect your brand and company values, quality, and ownership. A logo can create an emotional connection between your brand and your customers. Seeing your brand on your workwear or your van will give them confidence that you have a reputation to uphold.

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Now That I'm On the First Page of Google, Can I Stop SEO Because I Don't Need It Anymore?

Unfortunately, it's not as easy as that! SEO is not a one-time task; it's an ongoing process you must keep up with. Here are some of the reasons why:

If you're not investing in SEO, your competitors probably are. SEO is like an auction! They are working hard to outperform you in search results and attract potential customers. You must maintain your SEO efforts to stay ahead and avoid losing valuable traffic.

Search engines like Google prioritise websites that offer new, relevant, and valuable content to their users. Your content should be updated regularly to maintain or improve your search ranking. Ongoing SEO efforts will help you identify the most effective types of content for you.

Search engines like Google continuously evolve, fine-tuning their algorithms to provide users with the best search results. What worked in the past may not work today, and what's effective now might not be in the future. So, regular updates are vital.

The significance of continuous SEO cannot be emphasised enough. It's a dynamic and constantly developing field that requires consistent attention.

"How Can I Get More Google Reviews?"

If this isn't a question you are already asking, you should be! Google Reviews are incredibly important for your SEO (and a bit of a slept-on resource!)

Here are some quick and easy steps to get more reviews...

• Verify your business profile. People can't leave reviews for businesses that aren't verified, so you need to claim and verify your listing before you can request reviews.

• Make it easy to leave a review. Provide a direct link to your review page or include clear instructions on how to leave a review. You can also include a review request in your email signature, on your website, or through a QR code on your receipts.

• Ask for reviews! It really can be that simple. You can ask customers in person, via email, or on social media, as well as include review opportunities in surveys.
• Respond to reviews. Once you have the review, it's not the end! It's just as important to respond promptly and personally and show your appreciation. If you receive a negative review, avoid being defensive, and don't let it discourage you.
• Promote your reviews. Share positive reviews on social media and showcase them on your website.

?Feel like you need some more guidance? Contact Us

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Quick SEO Definitions!

If you're still finding your feet in the digital world and discovering the massive influence SEO can have on your business, it can seem like a minefield! Luckily, we're here to help you every step of the way. Check out our quick-fire descriptions of different SEO practices.

?If you want to learn more about SEO and how it can help take your business to the next level, Contact Us!

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How to Use Meta Business Suite

Meta Business Suite is a powerful tool that streamlines the management of your business's social media accounts and simplifies the process of maintaining a consistent posting schedule.

Getting to Meta Business Suite on your Desktop…

?1. Log in to Facebook

2. Click your profile photo in the top right

3. Click ‘See all profiles’ and select the page you want to use

4. Click your page profile picture in the top right

5. Click ‘Meta Business Suite’

6. Click ‘Content’ in the left menu

7. Click ‘Create post’ in the top right

?Now you're where you need to be, let's put a post together…

1. Select where you would like to post (Facebook, Instagram or both!)

2. Add your image or video

3. Enter your text (This will be the caption below your images)

4. Select any extra bits using the icons below the text box (Location, how you are feeling, etc.)

5. Click the toggle next to 'Set date and time'

6. Enter what day and what time you would like your post to go out

7. Decide on your privacy settings

8. Click the blue 'Schedule' button!

Great job! You're now ready to manage your social media accounts like a pro with Meta Business Suite.

?If you are interested in one of our social media training sessions Contact Us.

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'Organic' - just posh veg, right?

Not Quite...

Have you ever wondered why some content magically appears at the top of your search results without paid ads? That's the power of organic content!

Organic content is any content that audiences discover on their own without relying on paid marketing. It means that whoever that content belongs to knows you, what you want, and how you would look to find it. They've personalised their site specifically to serve what you put into Google and used clever SEO magic to ensure you find it.

When you search for on Google, you'll see two types of results:

-Sponsored results: These are the ads at the top. Businesses have to pay to appear there.

-Organic results: These are the results below the ads. They've earned their position through good SEO, and Google has recognised them as the most relevant for your search.

?Want to harness the power of organic content? Contact Us.

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What’s Been Going on at WDSEO?

We celebrated Joe and Matt's birthdays with the obligatory Colin the Caterpillar cake and a lovely company lunch with pizza (healthy as per!). We've been celebrating lots of personal milestones as a company lately, including some professional ones, like Will's promotion!

Jacqui from Plymouth Homes came in for one of our social media courses; we covered Facebook for business, LinkedIn for business and an introduction to Meta Business Suite. We are doing this for more and more clients, and it's excellent to see them making the most of their platforms going forward!

Our social media courses are available to all our clients, so if you are interested, reach out!

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Ready To Take the Next Steps?

Do you need a new website? We’re here to help! Our team is dedicated to?providing top-notch Website Design?and?SEO Services?in the UK.

We specialise in creating websites and ensuring they rank high?in search engines (like Google) so that more people can find them. We exclusively offer SEO services for sites we have developed.

Feel free to contact us for a?free quote?or to?request a callback?at a time that suits you. You can also?message us, and we will be happy to assist you with your website and SEO needs. Plus, we offer?payment plans?for new websites.

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