The WDSEO Club 9
Web Design and SEO Company Limited
Helping trades & service businesses to grow - with our branding, web design, SEO & social media. Worry Less, Smile More!
Welcome Back to the WDSEO Club
Welcome back, and happy New Year! Growing a business in 2025 will undoubtedly require a strong online presence. However, with so many digital marketing strategies and agencies available, it can be overwhelming to know where to start. This month's blog will cover essential topics to help you navigate these challenges.
We'll dive into our knowledge hub, which is designed to assist business owners like you in finding answers to every question or concern about selecting the right digital marketing company for your growth. We'll break down how Google Ads works and how it captures consumer data, empowering you to make informed decisions that drive results. We'll also explore the factors that influence your search engine ranking, providing you with the insight you need to enhance your online visibility.
You'll learn how to choose the right domain name and what factors to consider. We'll answer the question: "What will you do during my SEO time?" and explain the various activities undertaken to positively influence your search engine ranking and achieve your business goals.
In addition to all this! We'll uncover the intricacies of Google Ads, showing you how to leverage its capabilities to ensure your website is seen by the right audience at the right time. We'll highlight the differences between local SEO and national SEO, helping you determine the most effective approach for your specific business objectives. Whether you're a seasoned entrepreneur or just starting, this blog will equip you with the knowledge and insights needed to make informed decisions about your digital marketing strategy and achieve sustainable online growth.
Welcome Back! Ask Us a Question
One of our New Year’s resolutions might sound a bit backward, but it is to give more away!
That's why our team has spent so much time (and we have lots more planned!) on our website’s “Knowledge Hub” – with FREE access to ALL.
The aim is to help new and established business owners find answers to EVERY question or concern they may have about choosing the right digital marketing company to help them grow their business – even if it turns out not to be us! We are still very happy to help.
Check out our knowledge hub to find answers to your questions!
If you can’t find the info you are looking for, contact us and we promise to come back to you with an honest & unbiased answer!
How Does Google Analytics Work?
Google Analytics collects data from your website so you can analyse it in the future (for your site to capture this data, a tracking code needs to be added to the back end of your website).
So, when a user visits, this code places a cookie in their browser, allowing Google Analytics to collect data on their interactions. As the user navigates your site, Google Analytics tracks their actions, such as visited pages, time spent and even clicks on links or buttons. The collected data is then processed and organised by Google Analytics. The processed data is presented in user-friendly reports within the Google Analytics platform, which can give you excellent insights into what's working and what isn't!
Google Analytics gives you the opportunity to make data-driven decisions to improve your website's user experience, increase conversions, and ultimately achieve your business goals.
If you would like to find out more about Google Analytics and how we use it to improve SEO, optimise websites and fine-tune Google Ad Campaigns, contact us!
Rank Higher Than Your Competitors on Google
Ranking higher than your competitors is influenced by various factors; for example, how long your domain has been registered, the quality of the content on your site, keyword selection for your site and your overall website structure and design, to name a few!
We are experts in SEO and specialise in creating fully optimised websites for independent businesses and tradespeople. No matter your industry—whether you're in trades, automotive, manufacturing, engineering, hospitality, or any other sector—we can improve your business's visibility online and help it thrive.
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We’ve recently put together a blog on ‘Are My Local Competitors Also Your SEO Clients?’
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Choosing the Right Domain Name
Your new website is missing a very important feature – its name!
Your Domain name is the part of your web address that comes before ".co.uk" or ".com" and becomes your identity.
What do you need to remember when choosing a domain name?
Be Clear! Make it so potential customers understand what you do at a glance and reflect your business and its services e.g. www.webdesignandseocompany.co.uk See what we did there?
It's Great for Local SEO. Adding your location to your domain name can improve your visibility in local searches, so if you are trying to target locally – take this into account.
The Simpler, The Better! No hyphens, numbers, or cryptic acronyms. Remember, easy to spell equals easy to remember (and find!). Nobody wants to type www.supercalifragilisticexpialidociousplumbing.co.uk!
So, spend some time thinking about your domain name, because you don’t want to end up with a name you don’t particularly like.
?Your Domain Should be:
1) Memorable: Make it something that sticks in people's minds.
2) Brand-Aligned: Ensure it reflects your brand identity and values.
3) SEO-Friendly: Including relevant keywords can help with search engine rankings.
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What Will You Do During My SEO Time?
At WDSEO, when you choose our Monthly SEO Service, we dedicate one day per month (or more if, your budget allows!) to getting your website ranking high on Google and then subsequently keeping it there!
?SEO time strikes a balance between three key components…
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We follow a standard SEO process for all of our clients to start with, and then once we have completed our SEO essentials list, we move on to a more tailored SEO strategy, for you specifically.
If you would like to find out more about our Monthly SEO Service, we have written a full blog that gives you the complete low down!
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How Clever is Google Ads Really?
The answer is... Very!
Google Ads is the secret sauce! This powerful platform allows businesses to read the minds of potential customers at the exact moment they're searching for solutions. Do you ever find that when you are searching for something, Sponsored Google Ads are always right there with the perfect solution?
How does it work? When someone searches for a product or service, Google Ads displays the ads that it thinks are most relevant to that particular search term at the top of the search results. It's a pay-per-click model, so you only pay when someone shows genuine interest by clicking. However, there’s more to Google Ads than just throwing your money at them and hoping you’ll appear and get clicks; relevance is key for your services or products (much like SEO!)
Google Ads appear alongside organic search results, giving your business maximum visibility to users actively seeking information related to your offerings.
We believe the best way to truly dominate online is through a mix of PPC like Google or Facebook Ads and a robust SEO strategy. That way, while you are building your organic presence with ongoing SEO, you can make up for any gaps by using Google Ads to make sure you are always at the top of search results.
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National vs. Local SEO: Which is Right for Your Business?
A strong online presence is crucial for every business. Search Engine Optimisation (SEO) is a key strategy for improving your website's visibility in search engine results pages (SERPs).
But what's the difference between National and Local SEO?
Local SEO focuses on improving your visibility in local search results. This is ideal for businesses targeting specific geographical areas (cities, towns, neighbourhoods). Think: local restaurants, plumbers, or salons.
National SEO aims to increase your visibility across a wider area, such as an entire country. This strategy is better suited for larger businesses with a broader customer base.
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Choosing the right approach depends on several factors:
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No matter your size, SEO is essential. It helps you:
You can find out more about Local vs National SEO in our blog, ‘Local SEO vs National SEO’
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Our 6th Year as Three Best Rated
We are pleased to announce that we have been awarded the ThreeBestRated.co.uk Top 3 Web Designers in Plymouth again for 2025!
That's 6 years on the trot! We started our Three Best Rated journey all the way back in 2019, which feels like an awfully long time ago now, but time flies when you're having fun.
You can read our Three Best Rated profile (if you're considering working with us in the future, there is a cheeky deal to be had!)
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Ready To Take the Next Steps?
Do you need a new website? We’re here to help! Our team is dedicated to?providing top-notch Website Design?and?SEO Services?in the UK.
We specialise in creating websites and ensuring they rank high?in search engines (like Google) so that more people can find them. We exclusively offer SEO services for sites we have developed.
Feel free to contact us for a?free quote?or to?request a callback?at a time that suits you. You can also?message us, and we will be happy to assist you with your website and SEO needs. Plus, we offer?payment plans?for new websites.