The WDSEO Club 8

Welcome Back to the WDSEO Club

Time for The WDSEO Club! And this time, we're doing things a bit differently. With all the chaos that the Christmas and New Year break brings, we decided to postpone The WDSEO Club a bit to give you a chance to read all our updates, tips and tricks, without missing a thing! (Plus, we usually post The WDSEO Club Newsletter on the last Wednesday of the month, and since that was Christmas Day, we figured you might prefer focusing on unwrapping presents rather than reading our insights!) So, Happy New Year, and welcome to The WDSEO Club December (24) Edition.

In this month's blog, we'll discuss DIY vs Professional Web Designers, how long SEO really takes (a burning question for a lot of people!), how to use Google like a pro, the importance of keeping your online presence fresh and relevant, the limitations of DIY website builders, Google special hours, how to apply them to your Google Business Profile, an in-depth look into why consistent SEO matters, and an end of year WDSEO update!

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DIY vs A Professional Web Designer

‘DIY’ – a phrase that sends shudders down the spines of professional tradespeople ??

So, you’re thinking about branching out in the online world and creating a brand-new website. With so many options to choose from, finding the right place to start can be challenging. But to simplify the choice, you basically need to decide whether to brave it on your own or choose a professional web designer.

DIY Approach:?If you’re feeling brave and want to build your own website, there are plenty of advantages. However, there are also a few pitfalls to look out for.

Professional Web Designer:?Hiring professional web designers will save you countless hours and energy (and maybe a few tears!) that would otherwise be spent grappling with the complexities of website design. If you would like the full low down on?DIY vs Professional Web Designers, you can read the full blog on our website, where we go through all the ins and outs in an easy-to-read summary of everything you need to know.

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How Long Does SEO Really Take?

It’s a question we hear a lot: “How long will it take to see results from SEO?” Unfortunately, even in our infinite SEO wisdom ??, there’s no simple answer.

SEO is a marathon, not a sprint. While you might see some initial improvements within a few months, significant and sustainable results typically take months, or even years, of consistent effort.

Why Does It Take So Long?

• Complex Ranking Factors: Google’s algorithm considers countless factors, from content quality to website speed and backlinks.
• Fierce Competition: Top rankings are highly coveted, and competition for those coveted spots is fierce.
• Continuous Improvement: SEO is a dynamic field. What works today might not work tomorrow. Staying ahead of the curve requires constant learning, adaptation, and optimisation.

OK… What Should I Be Concentrating On Then?

While there’s no magic formula, a long-term perspective is essential. Focus on creating high-quality content, improving user experience, and understanding your target audience. By consistently implementing effective strategies, you’ll gradually see improvements in your search engine rankings and organic traffic.

SEO is essential for business growth, but it’s a big task. But fear not! ?WDSEO are here to help you:?contact us!

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Tired of the Limitations of DIY Website Builders?

Building a website shouldn’t be a headache. You may just be barking up the wrong tree! We have written a full blog on the Top 5 Best Website Builders for different types of businesses. (Check that out in the link?here!)

Why Not Let WDSEO Handle the Heavy Lifting?????♂?

Our expert developers will craft a stunning, high-performance website tailored to your business needs.

Why Choose WDSEO?

• Custom Design: A unique website that reflects your brand.
• SEO Optimisation: Improved search engine visibility and more organic traffic.
• Advanced Features: Powerful tools to help your business grow.
• Timesaving: Focus on your core business, not website maintenance.

If you want to learn more about SEO and how it can help take your business to the next level,?contact us!

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Google Special Hours

Your Google Business Profile is one of the most important influencers of your local SEO, so always being on top of it and updating it is key! With Christmas just around the corner, your opening hours will likely differ from normal, so it’s a great idea to update them ahead of time! If you don’t set specific Google Business Profile Christmas hours, then Google will warn users that your ‘hours may differ on designated holidays’. However, it is better to confirm your hours, even if they are the same as your regular hours, just to go that extra mile for your customers and give them peace of mind. So, how do you change your hours for the festive period? (Google calls them ‘special hours’) 1. Go to your Business Profile. 2. Select Edit profile. 3. Select the Hours tab. 4. Scroll down to ‘Special hours’ and click the pen to edit. 5. Google will have pre-selected special hours for the 24th, 25th and 26th of December, in addition to the 1st of January. Click “review” and fill these out where relevant. If the date where you have different hours isn’t shown, click “+ Add a date” and follow the previous steps. 6. Select Save. Need a hand? Our SEO experts can help you.

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Use Google Like a Pro

Bit of a geeky post today! But one that you will definitely find useful down the line. Google Search is a powerful tool, but sometimes it is too powerful and can bring in all sorts of irrelevant information. But did you know you can use Google to get very specific results or even cut some out? You can do this by using practices called ‘Google Search Operators’, special commands and characters that give your standard search a bit more oomph. Here are a couple of cool examples: 1. Using [ ” ” ] at the start and end of your search will show results that mention a word or phrase, e.g. “SEO”. 2. Use [ – ] to yield search results that don’t mention a word or phrase, e.g., jeans -Levis. 3. Use [ define: ] to search for a definition of a word or phrase, e.g., ‘define:cliché’ Try some out for yourself! We’re particular fans of search terms with the minus [-] command; it can come in real handy if you’re tired of the same brand monopolising your search results!

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Keeping Your Online Presence Fresh and Relevant

A dormant online presence is a big, missed opportunity in today’s fast-paced digital world. To truly connect with your audience and drive business growth, you need to consistently deliver fresh, engaging content.

Why Is Fresh Content So Important?

Enhanced Search Engine Visibility: Search engines reward websites with regular updates, boosting your organic search rankings. Increased User Engagement: Fresh content keeps your audience coming back for more, fostering loyalty and brand awareness. Stronger Brand Reputation: By sharing the latest news, insights, and updates, you establish yourself as a thought leader and industry expert.

What Kind of Fresh Content Should You Be Creating?

Blog Posts: Share valuable insights, tips, and stories related to your industry. Client Testimonials and Reviews: Showcase social proof and build trust. Product or Service Updates: Keep your audience informed about your latest offerings. Engaging Visual Content: Use images and videos to capture attention and convey information effectively. This concept applies to both social media and SEO. At the Web Design and SEO Company, we offer social media training and a monthly SEO service that covers all of the features we mentioned above. Fresh content is essential for business growth, but it’s a big task. But fear not! WDSEO are here to help you!

‘How Long Does SEO Take?’ Or ‘Is SEO a One-Time Thing?’

It’s a continuous journey, not a one-time fix ???? Many people mistakenly believe that SEO is a one-time effort. In reality, it’s a process that requires ongoing attention to maintain and improve your website’s visibility in search engine results.

?Why Consistent SEO Matters:

Fresh, Relevant Content: Search engines reward websites that consistently publish high-quality, up-to-date content. This keeps your audience engaged and signals to search engines that your website is active and informative. Enhanced User Experience: By providing fresh, relevant content, you improve the user experience on your website. Satisfied users are more likely to spend more time on your site. Competitive Advantage: The digital landscape is constantly evolving. You can maintain a competitive edge over your rivals by staying ahead of the curve with your SEO efforts.

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WDSEO Update

WDSEO Christmas Party

We had our office Christmas party at the?Pink Christmas Party in Argyle, where we closed our doors early, and hit the town. What a great evening! The photos have made it look like no one else was there, but we promise there was, all be it; by the time we hit the shots, the bar was getting a bit quiet!

WDSEO Christmas Quiz

We had our annual Christmas Quiz, and as per tradition, the elbows (and claws!) were out. We split the office into 2 teams, and our names were picked out of a hat to ensure it was fair! A Christmas Miracle struck! Both teams finished with 22 and 1/2 points each. Team 1 was robbed of a clear victory due to some harsh marking by Sue! It’s fine – They’ll only moan about it until it’s quiz time again next year. After the quiz, we traded Secret Santa gifts and carried on the all-around merriness with a belated chocolate birthday cake for Paul!

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Ready To Take the Next Steps?

Do you need a new website? We’re here to help! Our team is dedicated to?providing top-notch Website Design?and?SEO Services?in the UK.

We specialise in creating websites and ensuring they rank high?in search engines (like Google) so that more people can find them. We exclusively offer SEO services for sites we have developed.

Feel free to contact us for a?free quote?or to?request a callback?at a time that suits you. You can also?message us, and we will be happy to assist you with your website and SEO needs. Plus, we offer?payment plans?for new websites.

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