Ways for Your Business to Stay Ahead During the Coronavirus Outbreak

I came across this article that lists Ways for Your Business to Stay Ahead During the Coronavirus Outbreak. Here are a few snippets that you might find interesting:

While it might be tempting to focus on just staying afloat in the moment, putting out the fires as and when they threaten to appear, it’s crucial to plan for the future of your business and be fully prepared for what will come next. Here's a helpful eight-step guide to getting started:

1. Find leads and customers ahead of time

As many businesses are going to be focusing on the here and now, struggling to maintain normal running operations, this could be your chance to build a new network of prospective customers. Putting time and effort into generating new leads now will ensure that you have a pool of potential customers to rely on once things have calmed down. In addition, your leads should have increased confidence in you as a business. If you’re looking for new clients at a time when most of your competition is going through a crisis, you’re showing your customers you’re on top of things.

2. Adapt your services to the current situation

In many parts of the world, the general public being advised to stay at home poses serious difficulties to businesses. If your company follows the B2C model and relies on face-to-face, in-store interaction with clients, this presents a serious threat, particularly in the long run. So, get creative and brainstorm different ways you can still deliver your service or products. One obvious example is that of restaurants and cafes operating home-delivery only or offering free delivery, discounts, weekly or monthly subscription-style deals and other incentives helps to stay ahead of the competition.

3. Ensure your services will still be relevant at later phases

It’s important to consider not only how to survive as a business during the outbreak, but also to have a strategy in place for what’s going to happen afterward. Don’t assume that once the threat to public health has passed, things will just go back to the way they’d been before the outbreak. This is why it’s important to be flexible and adapt your services so that they are not only useful during the outbreak, but remain the best choice once everything has calmed down.

Want to know more? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0467 749 378.

Thanks,

Robert