Ways to Use WhatsApp for Customer Support: 2023 Guide

WhatsApp is the world's third most popular social media platform, after Facebook and YouTube. It has two billion users, which is more than double the number of users on Facebook Messenger.

But, perhaps more importantly, people choose and trust WhatsApp over other popular messaging apps - it is the most popular social platform among Internet users aged 16 to 64.

And the reason is simple: people enjoy using WhatsApp. It's convenient, user-friendly, and easily fits into their "already installed" apps on their mobile devices. That's why, using WhatsApp for customer support makes complete sense as it meets users where they are.

The WhatsApp Business API is the best choice for your business if you want to scale your communication. If you are still using the free WhatsApp Business App, you are actually missing out on some amazing features, WhatsApp Business API could offer.

Here are some examples of how WhatsApp can be used for? customer support -

1. Order Updates: Businesses can use WhatsApp to give real-time order status updates. For example, an e-commerce store can notify customers about the status of their orders, shipping details, and estimated delivery time.

2. Customer Service: WhatsApp is an excellent medium for support for customers. A retail store can quickly respond to questions about product availability, pricing, and store hours, improving the consumer experience.

3. Feedback and Reviews: WhatsApp Business API can also be used to collect client feedback. A restaurant, for example, could allow guests to share their dining experience or make suggestions for changes.

4. Appointment Reminders and Promotional Alerts: A service provider, such as a dentist or hair salon, can use WhatsApp to send appointment reminders or promotional alerts to their consumers, improving engagement.

Ways to Improve your Customer Support with WhatsApp Business API

1. Integrate Chatbots for quick responses.

80% of all customer enquiries are repetitive that a chatbot can easily answer.? With the WhatsApp Business API, you can integrate chatbots (which is not possible with the free Business App) and respond to FAQs more quickly.?

This will allow you to boost customer satisfaction without requiring a lot of human labor and will allow you to focus your customer service personnel on more challenging situations.

2. Enable Live Human Chat on Multiple Devices

WhatsApp Business API enables businesses to manage customer service, increase conversions, and develop their business on WhatsApp. Businesses can use the Business API to give Live Chat service on an unlimited number of devices using the same Phone Number.?

3. Send Automated Notifications & Alerts

Say good-by to manual notifications and repetitive queries. You could save time and resources by automating the entire notification process, allowing your staff to focus on more critical elements of your business.

You can keep your clients updated and engaged throughout their experience with your brand by automating alerts. This creates not only trust but also repeat business.

4.? Connect WhatsApp to your CRM and other chat platforms.

Connect WhatsApp to your CRM as well as other communications and support channels. This allows you to completely understand who you're talking with. You'll have a good idea of what they're going to want and expect from your customer service team.

A customer who contacts you over WhatsApp will be recognised by name if they are in your CRM system. This implies you can respond in a more friendly manner. You can integrate WhatsApp into your ticket distribution system by connecting it to your existing customer service centers software.

5. Make use of WhatsApp's rich media features.

Customer interactions on WhatsApp normally start as text messages, but this does not have to be the case. WhatsApp allows sending photos, videos, audio files, and even PDFs.

So, if a customer needs assistance with a product, request a snapshot. Share videos that include assembling instructions. Distribute PDF forms or audio samples. Alternatively, you might join a video chat.

6. Use Opt-in links and QR codes?

Allow your consumers to easily find and contact you using WhatsApp. Try including a "click to chat" link anywhere you provide customer service contact information. You may also generate a QR code that links clients to your WhatsApp support team.

Imagine reaching a wider audience effortlessly through WhatsApp. With QR codes and opt-in links, it's now possible. These tools act as smart shortcuts, making it simple to engage with more potential customers and boost your business growth.

Anyone can start a chat with you by scanning a QR code or clicking on a link. No complications—just quick and convenient connections.

To sum up, using WhatsApp for customer support in 2023 is a smart choice for businesses. WhatsApp is popular and easy to use, making it a great platform to connect with customers.?

WhatsApp Business Api could be a possible game changer for your business. You can get whatsapp business api with Anantya.ai.?

Anantya.ai is the Complete WhatsApp Engagement Platform, built on official WhatsApp Business APIs, that allows you to:

• Broadcast offers and discounts to an unlimited number of people at once (to opted-in users)
• Send out discount coupons with clickable links.

• By integrating software and CRMs, you can automate notifications.

• Have multiple human-agents responding to the same phone number.

• Users who are more likely to convert should be retargeted.
• Use chatbots to automate customer service and sales.

• Get a verified Green Tick on WhatsApp

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