Ways To Use Facebook For Professional Networking

Aside from sharing memes, political views and your daily life, do you know you can use Facebook for professional networking?

Why?

Facebook has grown rapidly. It has become a perfect platform for B2C (business to consumer) marketing, providing very targeted advertising opportunities based on user’s likes and associations.

Facebook is slowly moving towards a more professional and more career oriented service. They have recently introduced changes to personal profiles, giving more space to work and education information.

Employers have checked applicants on Facebook for years, and most people Google you before meetings and your Facebook profile is likely to come up in searches.

Here's how to do it:

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First, brand yourself, a vanity URL is basically your customized domain on Facebook. Instead of facebook.com/e2434h394oij you can get facebook.com/coachiandionaldo.

Note that this new vanity URL will double as your Facebook email address, it will become coachiandionaldo (at) facebook.com. Go to the https://web.facebook.com/settings… and set yours now.

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You will inevitably get friend requests from people you know professionally. Do you want these to see all your pictures and videos? If not, you can either choose to hide them from all users but a list that you set up.

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Upload the same one you use on LinkedIn. The picture should be related to what type of person you are, being an authentic representation of your personal brand.

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You may have noticed that Facebook have ‘promoted’ professional information on personal profiles. The first text after your name is now about what you do for a living.

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Instead of sharing pictures of lol-cats, try to update your status with something useful and informative.

Showcasing what you read and where your interests lie; exactly what a potential customer or employer wants to see. Yes it could possibly bore your friends but they will forgive you for wanting to be a personal brand success.

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Use a Facebook group to bring people together in your field, become a valuable contributor to that community and promote yourself and your company.

Pages are similar to your normal profile but slightly less personal and better suited for a public persona and indeed a job seeker.

You get full access to analytics tools on your Page, allowing you to see what people click on and how they interact.

Another benefit is that your page will rank high for your name in search engines like Bing and Google and you can use it for your professional career, keeping your personal profile locked down.

Are you using FB for professional networking? If not, what's stopping you?

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