Ways to Transform Business with Mobility
Any business today cannot survive without technology, that’s a well-accepted fact. While undergoing the digital transformation, every enterprise needs to jump on the mobility bandwagon. Mobility is not only going wireless. A sound mobile strategy is crucial for aiding a business in achieving its goals.
The smartphone is an all-pervading, all-encompassing revolution that empowers the customers and the employees alike – it’s literally like the whole world is in one’s pocket. Translate this into a business opportunity or business need and mobile connectivity automatically becomes the basic catalyst to business transformation in the current times.
Listed here are a few areas where adopting mobility will help an organization tremendously:
Increase in Revenue Potential :
Mobility means empowering your employees and engaging your customers, the two backbones of success in business. Reaching out via social media and mobile apps to your potential customers increases connected opportunities to sell your products and services.
Similarly, employees, whether sales or support can be connected to your core network on-the-go, and thus having enhanced opportunities to increase contacts and close deals faster.
Increase collaboration :
With mobility and cloud-based solutions enabling employees to be connected from anywhere, irrespective of physical barriers, there is an atmosphere of greater collaboration within the teams and across various functions within the organization. This collaborative approach fosters unity at work.
Boost communication :
With an increasing number of employees working while away from the ‘office’, mobile technology gives an innovative way to keep them well-versed with the updates, their calendar schedules and a host of other info in real-time.
Reduce overhead :
Mobile devices are cheaper than bulkier PC’s and other equipment; cloud-based and SaaS -based services for your regular work processes are lighter and cheaper than to maintain on-premise and heavy infrastructure and software solutions. Mobility thus helps save cost and time overheads.
Enthuse much-appreciated flexibility:
Being perceived as a company that appreciates flexibility has double benefits of high engagement levels and being always ‘on’ for work. Transparency goes hand-in-hand with flexibility and mobile software apps increase the chances of higher customer satisfaction as there can be a faster response and turnaround times.
Customized and strong UX:
Personalization is the key today. The customer experience has to be unique. Machine learning, big data, IoT is all offshoots of mobility technology, enabling a business to carve out unique and strong user experiences. Mobile apps can make use of a user’s location, preferences and dole out information that is most relevant.
Digitize work flows:
Having apps that make it simpler to conduct cumbersome internal processes and workflows can increase the productivity and satisfaction levels of the staff. Doing away with paper documentation overheads, manual data entry overheads and automation via mobile feeds, for instance, can save a lot of sweat. Raising/ tracking of issues or sharing of data across functions and stakeholders, adding data dashboards that are updated on-the-go are some tangible benefits that make your workforce more efficient.
Ready data for business insights:
With mobility, there are more points of connectivity to the users, whether sensor based, as in the case of IoT enabled devices, for example, or via data on the social media platforms (big data). This has opened up an unprecedented era where volumes of data can be processed and analyzed by intelligent apps, both in real-time and offline, to provide valuable insights to your business. Armed with the feedback and know-how from an actual ground, an enterprise can make informed business decisions and move towards their business goals.
Change in inevitable, and you will be surprised at how enthusiastically your customers and employees move with technology-enabled change. However, to get the actual benefits of enterprise mobility or theirbusiness transformation, companies will need to plan their mobile strategy – think carefully which part of the business do they want to addmobility to. It need not be an all-out change across the board, which is both impractical and business foolhardy. Technology is once proven success in one area can be more easily adapted to suit other processes/areas as well and give the organization an opportunity to improve its mobility solutions.