Ways to test ChatGPT, leveraging influencer marketing to gain trust, the value visuals bring to your brand, and other insights
This month's edition of?Worldcom Highlights?is full of advice and guidance around current issues. We hope you find these useful for your communication efforts this year.
>>You can keep up to date with our latest expert communication news and analysis?by?subscribing to our regular newsletter.
ChatGPT: Ways To Test the Tool
By?Dix & Eaton, our partner in Cleveland, Ohio, United States
The new chatbot ChatGBT is being tested across multiple industries, digital marketing included. Can this new AI tool add value to your marketing efforts in 2023? To help answer this question, our Worldcom partner Dix & Eaton tested the tool in three different ways.
Leveraging Influencer Marketing to Enhance Audience Trust and Awareness
By?Airfoil Group, Michigan, United States
Is your brand looking for an effective way to gain awareness and trust with millennial and Gen-Z audiences? Here are a few helpful tips to kickstart an influencer marketing strategy that builds trust with younger audiences:
Content Marketing: The Strategy To Be A Brand Of Reference
By?LF Channel, Barcelona, Spain
If your business wants to increase its presence in the media, content marketing might be your strategy. To get you started, here are a few key points to consider.
The Value Visuals Bring To Your Brand
By?DuartePino, San Juan,?Puerto Rico
According to a recent study, around 80% of marketers use visual assets in their social media marketing campaigns since visual content is 40% more likely to be shared on social media platforms. Find out why using visual content is so important.
See the results of the 2023 Digital Health Monitor for the Pharma Sector
Following the positive response to its?2018?and?2020?Health Monitor, The Worldcom PR Group, has repeated the exercise. The 2023 report examines the online communications of the 25 biggest names within the pharmaceutical sector. This report covers the 2022-2023 results, both globally and across 25 countries.
The 2023 Digital Health Monitor Report?ranks each company in terms of their presence on, and the use of, apps, blogs, corporate and local company websites, Facebook, Flickr, Instagram, LinkedIn, Pinterest, Tumblr, TikTok, Twitter, and YouTube. It also reviews the use of these channels by country.
Creating Female Leaders Of The Future
We asked our wonderful female leaders in the Worldcom PR Group partnership to provide advice to guide the leaders of tomorrow on their leadership journey.
If you aspire to lead, we hope the eight guides we have created inspire you on your leadership journey.?All eight guides can be downloaded below:
领英推荐
We are planning a series of online events to provide further in-person leadership advice. If you’d like to get advance notice on these events, please?sign up to receive news and updates from Worldcom.
News from around the Partnership
Two Worldcom Partners Named As Finalists In The 2023 Top 50 Inspiring Workplaces
Congratulations to our two Worldcom partners who were announced as finalists in the 2023 Top 50 Inspiring Workplaces for the EMEA and North America regions:
PRAM Consulting Recognized As One Of The Best Agencies To Work For 2023 By PRovoke Media
Pram Consulting, Worldcom Global Public Relations partner based in Prague, Czech Republic, has been recognized in the Top 5 list of the Best Continental Consultancy to Work For category in 2023.
Kaizo PR MD Rhodri Harries Listed In The PRWeek UK’s 2023 Power Book
PRWeek UK’s 2023 Power Book is live and?Kaizo PR, Worldcom PR Group partner in London, U.K. is proud to see their MD Rhodri Harries listed once again. The Power Book is PRWeek‘s definitive guide to the brightest and most influential PR professionals in Britain.
Coyne PR Named a Finalist for Best Mid-Sized Agency by PRSA
Coyne PR, our Worldcom partner based in New Jersey, U.S., is proud to announce that it has been named a finalist for Best Mid-Sized Agency in the 2023 PRSA Anvil Awards. The Anvil Awards recognize and honor the very best communications programs planned and executed each year. Coyne PR is also nominated for three client awards at the 2023 Anvil Awards.
BPRESS Recognized As One Of The Top 5 Mediterranean Consultancies of the Year 2023 By PRovoke Media
Congratulations to our partner agency in Milan, Italy –?BPRESS?– for being recognized among the finalists for the 2023 Agencies of The Year award by PRovoke Media in the “Mediterranean Consultancies of the Year” category.
Sachs Media Campaign to Save Florida’s Solar Industry Earns National Honor at 2023 PRWeek Awards
Sachs Media’s campaign to preserve access to Florida’s solar industry earned an Honorable Mention in the public affairs category at the 24th Annual PRWeek Awards. Our Worldcom partner, Sachs Media, was the only Florida-headquartered firm honored with one of these prestigious national awards recognizing transformative work for clients.
The Best Careers in PR
Are you looking to grow your career in PR and communications? Do it at one of the best agencies in the world! Check out what positions are open within our partner agencies.
Want to Review Your 2023 Communications Strategy? Use our free Self-Assessment Tool
Worldcom PR Group's?Communication Self-Assessment Tool?is a unique resource to measure your Communications performance. The tool includes questions about 10 Communications dimensions, all of which are important for effective communications. It is free to use, and provides instant results which you can download and share with your team.
As the pandemic has changed everything, it makes sense to review your communications approach to see if it meets the needs of a 'new' world we are in. Use this tool now to help identify your strengths and where you can improve.
Thanks for reading! We hope these highlights added value to your PR & Communications efforts in 2023.
>>You can keep up to date with our latest expert communication news and analysis?by subscribing to our regular newsletter.