Ways to Succeed in Business in the USA
Amol Maheshwari
Managing Partner, Growth Idea | NED, Actors in Industry | NED, Language Services Group | Author, SCORE
“Know yourself and know the enemy – and you shall not fear the result of a thousand battles” – Sun Tzu, The Art of War.
In this context, there is a war of information. Your job is to align your product, service, and pitch, to the culture you want to sell to. This includes understanding cultural idiosyncrasies, psychological makeup, language and semantics, and consumer culture.
This article will look at the building blocks that make up the American Culture and paint the bulls-eye for you. All you need to do is throw the dart.
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