Ways to Promote Your Event Planning Business 2.0

5. Direct Mails

You might decide to send your brochure out by direct mail. If you do, be sure to use a quality mailing list. Event planner David Granger claims that while word-of-mouth is his most successful form of advertising, he also makes use of email lists for the associations to which his business is a member (International Special Events Society, Meeting Professionals International, National Association for Catering and Events, and the Dallas Convention and Visitors Bureau).

6. Customer Service

Being continually on the lookout for fresh concepts and methods to enhance the service you offer is one of the finest ways to keep consumers happy and returning. Think about the following:

·?????Take a course or a series of courses in event management.

·?????Invest in an hour or more with an industry consultant.

·?????Attend other events to study how they're produced.

·?????Attend as many arts-related functions as possible (e.g., arts exhibits, theatrical performances) to gather ideas.

·?????Join trade organizations.

·?????Subscribe to at least one professional newsletter or journal.

7. Facebook

Facebook is designed for communication with your friend network. Friends, on the other hand, "like" websites they genuinely or want to support. Create a Facebook page for your event planning company, but only sometimes utilise it to spread the word about your company. You might share interesting information about a brand-new wedding venue in the area or tales from the backstage of the Rolling Stones concert you're organising on your Facebook page. See how other event planners and other service providers you use and respect are utilising Facebook by visiting their Facebook pages.

8. Twitter

You can tweet brief messages to your followers to remind them about your company using Twitter. Paul McCartney just confirmed his attendance at the Stones performance! Better buy your ticket right away! Alternatively, "Just learned about a fantastic new event space with a full-service spa—does your corporate event need planning?" messages that advertise your service and benefit the reader at the same time.

Keep being inventive as your Facebook and Twitter audiences expand. Create fresh approaches to hold the attention of your audience and inspire them to invite friends. Continue avoiding pushy sales tactics. People pass along valuable information rather than advertisements to their peers.