Ways to Promote Your Content

You have spent a lot of time devising the content, researching it and, of course, writing it. Then you publish and the work continues.

Content creation is important, yes. But it's just as important to promote what you already have. Developing a strategy to promote what you have already worked so hard for can be most effective in generating traffic and raising brand awareness.

Seriously, you don't have to publish multiple pieces every day. In this case, less is really more. And you'll get more out of the work you've already done than if you publish a fast-paced work every day.

The trick is to create really thorough pieces and then advertise it accordingly.

Why should you advertise your content?

Think about your marketing strategy for a moment. You advertise your brand, you can pay for ads, and you're likely to spend time updating your business on listing sites, and more. These are all great advertising habits.

You probably also have a social media profile or two (or maybe even three!) And will likely share updates there as well.?

Why are you doing this? Honestly, it's probably because you want to be a part of the noise and increase your brand awareness during that time.

But why is this important? Content advertising helps you work less. This means you can use your existing content to re-target new audiences or new channels without having to create new content every time.

Moreover, sharing quality content helps you focus on creating and retaining strengths, not just creating more content. More isn't always better, you know.

Ways to Promote Your Content

The benefits of content advertising are pretty clear. This will help you get your name out there in a win-win way. You increase your exposure and people can share with their friends.

One important thing to keep in mind is to always make sure your content is up to date. This means recasting old posts with new content.

That being said, the first step is to promote your content. Of course, you have a variety of options, let's talk about the content advertising options you should use.

1. Social media

• Target specific people with mentions and tagging
• Tweet by using a quote from the content
• Cross post, but change up the message for each platform
• Tag relevant businesses/people when you can (primes sharing)
• Add it to your content calendar to keep promotion of past content going

2. Email Broadcast

Ideas for sharing your content via email:

• Newsletter
• Drip campaigns
• Email signatures
• Confirmation/Thank you emails
• Product update

3. With a reward or referral program

How to promote your content with referrals:

• Ask for people to refer friends to your blog
• Ask people to share your content with others
• Provide an incentive for sharing

4. Online communities

Online communities worth sharing your content to:

• Quora
• Medium
• Reddit
• LinkedIn
• Youtube

5. Guest Posts

Tips for getting a guest post:

• Ask those who have reached out to you for the same opportunity
• Bookmark blogs that you have seen guest writers on
• Contribute to roundups when possible
• Ask your partners if they’d do a guest swap with you

In conclusion

Content advertising is essential to building your name. One thing is a good product, but another thing is to write about it. By sharing your knowledge, you will further strengthen yourself and create your social currency (and desire to be shared).

However, your content can only go so far as to promote it.