Ways to Make the Right First Impression with Customers

I’m always on the hunt for relevant info and I loved this - one of the best articles I’ve seen on this topic for a while. Here are a few paragraphs as a taster...

But if those all-important factors aren’t reflected in that first interaction, your customers are less likely to follow through in making a purchase. It really is as simple as that.

With that in mind, these are just ways you can make a great first impression with your new customers.

Online

In the golden age of ecommerce, the importance of a strong online presence cannot be overstated.

That includes a sleek, well-designed and easy to use website that reflects your branding and your business ethos.

There are many potential pitfalls you should be aware of when designing your site – factors like slow loading, broken links and designs that appear too cluttered can instantly put a customer off. Furthermore, your content should be breezy, confident and informative, without coming across as ostentatious or pleading – instead of telling your customer why your company is fantastic, show them!

In-store

Every inch of your in-store experience should reflect your company’s values, expertise and commitment to customer service.

This requires the right combination of professionalism and character in every inch of your physical premises, from the décor to the furnishings.

Pretty valuable stuff, I’m sure you’ll agree! Why not check out the whole article here and share your thoughts with me afterwards: call 0411 686 071 or email me at vaughan@theinfluencerproject.com.

Thanks!