Ways to Make Culture Matter

A strong, vibrant culture doesn’t happen by accident—it takes intentional eDort and consistent leadership. By prioritizing culture as the cornerstone of your business strategy, you can create an environment where teams thrive, innovation flourishes, and long-term success becomes a reality.

Below are three actionable ways to make culture a meaningful part of your organization. For more studies on organizational culture, check out the RightNow Media @ Work Company Values & Culture library today.

Model the values you want to see.

As a leader, your actions set the tone for the organization. Live the core values you want your team to embrace, whether it’s collaboration, integrity, or innovation. When your behavior aligns with your values, it inspires trust and motivates others to follow suit.

Integrate culture into everyday practices.

Culture isn’t just what’s celebrated during events or meetings—it’s what happens every day. Embed cultural values into hiring, onboarding, and decision-making processes. Recognize and reward behaviors that reinforce your organization’s culture to keep it alive and meaningful.

Empower your team to own the culture.

A thriving culture requires buy-in at every level. Encourage employees to contribute their ideas, lead initiatives, and shape how culture is expressed in the workplace. When team members have a stake in the culture, it becomes stronger and more authentic.

Ready to take your culture-building efforts to the next level? We're thrilled to partner with the Culture Matters Summit on January 23, 2025, inviting all leaders and their teams to access exclusive insights from visionaries like Jim Sheppard and Tricia Sciorinto. This free event is packed with strategies to help you build a thriving organizational culture. Sign up today to secure your place and transform how your team connects and collaborates!