Ways to Know when a Prospect is Lying to You, Email Marketing Trends,Deactivate Your Digital Marketing, 17 Sales Questions to Close More Deals

Podcast Trends Report [SMX Media]

If you're thinking about launching a podcast or already have one, this trend report from SMX Media is worth a glance. It breaks down into four areas: new in listening, new in creating, new in advertising and new in opportunity.

I found the last part on missed opportunities most interesting ??????

p.s beautiful presentation of concepts as well ??

How To Post Social Media Content Every Day Without Losing Your Mind, Passion, Or Unique Branding [Sales For Life]

The 3 (Not-So) Secret Ingredients to Daily Social Media Content - To build a solid online presence and gain followers, post quality content regularly, with variety in your posts and value for your readers.

Quality Comes First. - It's a popular belief that you need to create more material in order to increase your following. But the fact is that providing excellent content will entice people to return.

Variety Comes Next - Variety is key when it comes to social media posts - people don't want to see the same thing all the time.

Finally, Provide Value - If you’re not providing value to your followers, then what are you doing?

You must offer your audience something that will enhance their life. That's where true magic happens!

2 Ways to Know when a Prospect is Lying to You [Sales Gravy]

Some individuals find it difficult to say “no” throughout the sale process, and they will really tell you that they are interested to avoid conflict. Prospects will frequently employ half-truths or deceptions to stall or disengage from the selling process as the tension of making a decision builds.

"While their words say “yes,” their body language indicates “no.” By being able to recognize the inconsistency between your prospect’s words and his or her gestures, it is often possible to flush out their concerns, overcome their objections and make the sale. This is why it is so important to know when prospects are lying to you."

Infographic: 7 Email Marketing Emerging Trends In 2022 [Martech Zone]

The way we gain our subscribers' attention, offer them value, and get them to do business with us is changing as a result of email marketing tactics.

1. User-Generated Content (UGC) - Including user-generated content in your marketing provides a level of authenticity.
2. Hyper-Segmentation and Personalization?- Automated journeys that are personalized and segmented are driving better engagement now.
3. Omnichannel Communication - Brands are using multiple channels, such as mobile notifications and text messages, to communicate with customers.
4. Augmented Reality / Virtual Reality - Most email engagement is happening on mobile devices, which offers the opportunity to push subscribers to seamlessly click through to advanced mobile technology that includes augmented reality and virtual reality.
5. Interactivity?- Brands are adopting interactive digital experiences to create a more fluid and natural experience for visitors.
6. Mobile Optimization?- Many brands are still designing email for the desktop, missing opportunities for the small screen and the ability to easily read and interact with emails.
7. Importance of Data Privacy?- With cookie tracking fading, marketers must use much better campaign tracking on URLs to assist subscribers without violating regulations or overreaching privacy concerns.

Access the useful infographic in this article ??

Deactivate Your Digital Marketing Autopilot [McKinsey]

Relying on agencies and aggregators to manage your digital spend may trade competitive advantage for convenience. Some companies are taking a different approach.

Key takeaways:

Digital marketing today provides an unprecedented level of insight into consumers.

Many companies fail to take advantage of this granularity, falling back on agencies and aggregators to manage their digital-marketing investments.

A more hands-on approach can rapidly drive double-digit revenue growth—without increasing marketing budgets.

A great read ??

How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach [Marketing Profs]

Social media has become a well-established element of the success of virtually every B2B business. However, while other key marketing communication disciplines, such as advertising and public relations, have clear "owners," social media does not.

This article tackles 5 steps to identify the best cross-discipline B2B social media strategy and gives some great examples

• "GM's and Target's social media centers operate as separate centralized units not housed under Public Relations, or Marketing, which gives social media a unique position in those companies.
• Nissan, on the other hand, takes a customer experience hub-and-spoke approach and employs a senior manager of social media and customer strategy who distributes social media data across departmental silos.
• Hewlett-Packard (HP) took organizational integration even further with a hybrid model where customers part of the social care team. In HP Support Forums, customers ask questions and get help from other customers, enabling HP to quickly scale social care while building its brand community.
• BMC Software built a social media hub that enables social media managers, salespeople, and other employees to share timely, brand-relevant social media content and social media brand guides.
• Mack Trucks built a similar hub to also house company videos and aggregate all brand social channels and posts, segmented by product, enabling employees to easily access them."

Social Media is now a standard component of the success of virtually every B2B business. The time is now to give it its rightful place.

17 [Super-Quick] Sales Questions to Close More Deals [Sales Insights Lab]

Sales questions that actually move the conversation forward!

Ever feel like your sales conversations are going in circles??As if no matter what question we ask, they never seem to lead us any closer toward making a sale.?

Great article with 17 super quick sales questions to close more deals!

1. Tell me more - Get the prospect to dig in.

2. Why is that? - Allows you to draw them out and get them thinking about potential solutions to their concerns.

3. Unpack that - You want to understand precisely what they’re trying to say, and this sales question helps get you there.

4. Why? - You don’t understand their exact situation yet. Every single situation is a little bit different, and we want them to identify why.

5. Really? - Asking “really?” is a powerful way to prompt the prospect to explain what’s really going on and get them to keep talking.

Check out the article for the other 12 great questions ??

Use Your Influence To Inspire A New Generation Of Leaders [Tanveer Naseer]

One of the hallmarks of a great leader is their ability to raise up and inspire a new generation of leaders. They don’t hoard their talent, instead they look for opportunities to invest in others and they find ways to mentor and produce new leaders.

Use your influence to develop new leaders and you will change the world ??

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